Written By Claiborne Linvill on February 5th, 2020
Web Content Accessibility Guidelines (WCAG) help ensure that website content can be read and understood by people of all abilities, using a variety of tools (think ADA compliance). Read our latest blog to learn the four key principles of WCAG and how to implement them on your own website.
read more
Written By Charles Refshauge on January 22nd, 2020
The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, and while many of our clients do not have California customers, some of our clients’ customers and website visitors will come from California, and those users have the rights afforded to them in their home state. We recommend that all of our clients determine if the CCPA applies to their business. Read our latest blog to learn how ALINE is responding to the CCPA.
read more
Written By Drew Refshauge on November 7th, 2019
As the rules of website ADA compliance continue to evolve, it's important to stay up-to-date on the current best practices. Making sure your website meets ADA compliance standards is important, and we've compiled some quick tips for updating the content on your website.
read more
Written By Drew Refshauge on August 15th, 2019
Just a few years ago, fewer than 900 lawsuits were brought against organizations and businesses alleging that their websites were not in compliance with the Americans With Disabilities Act (ADA). That number will approach 3,000 this year and is expected to continue to rise. Does your business have legal exposure?
read more
Written By Will Rothschild on July 8th, 2019
ALINE co-founder Drew Refshauge has more than 20 years experience building websites and developing digital solutions for businesses and organizations.
read more
Written By Drew Refshauge on December 11th, 2018
You made a significant investment in a new website that checks all the boxes. It looks modern and smart, the navigation is intuitive, and it has great content that is pulling in visitors. And not just any visitors — it's attracting your target audience, people who become customers.
read more
Written By Drew Refshauge on March 8th, 2018
“Mobile-first” and “multi-channel majority” are some of the many buzzwords swimming in the Interwebs. Before you drop your marketing strategy to cannonball fully into the mobile-first movement, let’s review how people are using smart phones, tablets and computers.
read more
Written By Sterling Draper on February 8th, 2018
Facebook’s announcement about News Feed changes has left people experiencing a myriad of emotions from relief and grief, yet for people who depend on their company Facebook page as an outreach, marketing and sales tool, we encourage you not to fear. In this post, we’ll share an overview of the recent changes and what you can do to adjust for the future.
read more
Written By Drew Refshauge on October 26th, 2017
Search Engine Optimization (SEO) is often confusing or frustrating to people who aren’t practicing it every day. Sometimes I’ve heard SEO talked about like it’s an illusive state of Zen that people want their website to achieve.
read more
Written By Nicole Cendrowski on June 20th, 2017
During a recent marketing review with a client, their results showed they weren’t reaching female audiences. We asked if this was by design and learned it wasn’t. The client definitely didn’t want to alienate part of their customer base and began adjusting their marketing efforts.
read more
© 2020 ALINE, A Marketing Company. All Rights Reserved. | Privacy Policy