ALINE: Helping Websites Live Longer

Written By Drew Refshauge on December 11th, 2018

You made a significant investment in a new website that checks all the boxes. It looks modern and smart, the navigation is intuitive, and it has great content that is pulling in visitors. And not just any visitors — it's attracting your target audience, people who become customers.
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Strategy for your Multi-Channel Majority

Written By Drew Refshauge on March 8th, 2018

“Mobile-first” and “multi-channel majority” are some of the many buzzwords swimming in the Interwebs. Before you drop your marketing strategy to cannonball fully into the mobile-first movement, let’s review how people are using smart phones, tablets and computers.
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Facebook News Feed Changes: Actions you can take now.

Written By Sterling Draper on February 8th, 2018

Facebook’s announcement about News Feed changes has left people experiencing a myriad of emotions from relief and grief, yet for people who depend on their company Facebook page as an outreach, marketing and sales tool, we encourage you not to fear. In this post, we’ll share an overview of the recent changes and what you can do to adjust for the future.
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SEO is Continuous Improvement—Not a Final Destination

Written By Drew Refshauge on October 26th, 2017

Search Engine Optimization (SEO) is often confusing or frustrating to people who aren’t practicing it every day. Sometimes I’ve heard SEO talked about like it’s an illusive state of Zen that people want their website to achieve.
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How to Define Your Target Audience

Written By Nicole Cendrowski on June 20th, 2017

During a recent marketing review with a client, their results showed they weren’t reaching female audiences. We asked if this was by design and learned it wasn’t. The client definitely didn’t want to alienate part of their customer base and began adjusting their marketing efforts.
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Thoughtful Naming for Businesses & Brands

Written By Nicole Cendrowski on June 8th, 2017

To share their passion for art collection with the community, the Henderson and Kunkler families launched H+K Gallery in downtown Spartanburg in 2015. While A-LINE had the pleasure of developing a brand image to illustrate their love of Southern art and style, H+K came to us with an agreed upon name, which had personal meaning as the father-daughter duo combined their last name initials.
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What Marketers Can Learn From Homebrewers

Written By Nicole Cendrowski on February 13th, 2017

If there’s one thing I’ve noticed from 10 years of making beer, it’s that many homebrewers have a love for differentiation and innovation. These values come in handy during my daily work at A-LINE with our client family.

Lessons learned from homebrewers on branding, naming and storytelling can reinforce your organization’s own marketing efforts and ignite new ideas for you and your team.
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What to Expect after Your Website Launches

Written By Charles Refshauge on October 18th, 2016

Congratulations! Your organization just launched its first website to the world! After months of making tough choices, reviewing documents, talking and emailing with your awesome A-LINE contacts, and clicking enough links to make your fingers sore, your hard work is finally available for the world to see. So…now what? What can you expect after your new site launches?
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Voice Searches and SEO

Written By Claiborne Linvill on September 13th, 2016

A change is happening in search-engine rankings…again. (Feeling curious? Check out this cool infographic on the Visual History of Google Algorithm Updates). This most recent shift we’re now seeing relates to voice search. Voice search refers to those times you ask a question to your phone, your computer or another personal device instead of typing (i.e. when you talk to Siri, Assistant, Alexa, Dragon. . .or whatever you call that voice that mostly but doesn’t always understand you).
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Is it time for a new logo?

Written By Claiborne Linvill on July 7th, 2016

If you’re starting a new company or a new initiative, you probably already know that you need to have a logo designed. But if you’re part of company that’s been around for years or even decades, it can be hard to know when it’s time for a refresh or a completely new logo.

Many of A-LINE’s clients start working with us because they need a new website or are jump-starting their interactive marketing strategies. These new projects provide the perfect time to analyze current branding materials to see if it’s time for something new. To help those clients, we’ve assembled this list of questions to consider about their current logos.
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