branding & 
logo design

strategic design to tell your organization’s story

As part of ALINE’s full brand-development process, we work with clients to create the imagery and text that help tell your organization’s story. From icons to fonts, images to colors, our skilled designers create the look and feel of your brand in a way that connects with your audiences.

All of our branding design starts with research and the creation of key foundational documents. Once we understand your organization, its goals and its audiences, we can then create the icons, colors and text that capture what makes your organization unique. Our process includes various logo explorations, color explorations, and tagline creation, as well as a full logo-usage guidelines sheet and all necessary files for digital and print usage.

And ALINE doesn't wash our hands and walk away once we launch a new brand. ALINE recognizes that the best brands have long-lasting resonance. So we provide tools that continually monitor and assess the effectiveness of the brands we create, adapting as needed and always delivering fresh, smart messaging to your audiences.

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ALINE delivers:

  • positioning statements
  • visual identity explorations
  • logo designs
  • photo guidelines
  • voice guidelines
  • brand roll-out strategies

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Kids Clubs

Kids Clubs

ALINE created branding and a new website for Kids Upstate, an inspiring organization supporting young people in the Spartanburg area.

Visit Kids Clubs

Carolina Smiles

Carolina Smiles

ALINE had a great time designing a new logo and website for Carolina Smiles Family and Cosmetic Dentistry.

Visit Website

Fretwell Spartanburg Branding

Fretwell Spartanburg Branding

The ALINE team loved getting to create branding and a website for Fretwell, a new community-focused development along the MBF Rail Trail in Spartanburg.

Visit the Fretwell Site

Dwell Adventures Vans

Dwell Adventures Vans

Our recent collaboration with Dwell Adventure Vans has us ready for a road trip! ALINE created a logo for this unique van rental company that encompasses their love of nature, travel, and "glamping."

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Rothschild Consultants

Rothschild Consultants

Rothschild Consultants is a communication strategist consulting firm in Spartanburg, and we wanted to make sure that the website and logo were reflections of the client's unique strengths, assets, and capabilities.

Brochure Design for Correll Insurance

Brochure Design for Correll Insurance

Correll Insurance Group needed a brochure design that would work for all of their locally run branches, but could be customized for each location. We delivered one sleek, professional design and plenty of edits and adjustments to ensure each branch was happy.

Product Packaging for MX3

Product Packaging for MX3

A few years ago, ALINE began partnering with a start-up that had invented some cool new technology. Since then, we've designed a sleek e-commerce website, product packaging, marketing strategy and more as @mx3diagnostics has launched around the world. It's been an exciting ride!

Prospera Health and Hospitality Services Logo Design

Prospera Health and Hospitality Services Logo Design

"ALINE has done it again! The newest iteration of the Little River website is the best yet! It's responsive, modern, and easy to use. With our updated site we needed some new functionality like pick-up and delivery options to better serve our customers during COVID. ALINE was on top of it immediately and delivered a fantastic e-commerce site. Sales are up and most importantly, our customers are happy!" - Danny Hagerman (LRR Marketing)

Little River Roasting eCommerce Website
Ohlins USA
OTO Development
JM Smith
Access Health Spartanburg
Habitat for Humanity Spartanburg
Hodge Floors
Ballet Spartanburg
Partners for Active Living
Davidson River Outfitters
Gibbs International
Spartanburg Water
Little River Roasting
City of Woodruff
The Hub and Pisgah Tavern
Wades Restaurant
Hub City Writers Project
Spartanburg Memorial Auditorium
Hub City Hog Fest
Correll Insurance Group
Johnson Development Associates
Spartanburg Area Conservancy
Upstate Forever

ALINE Insights

Things change fast. Our team stays on top of the trends, changes, and new tools that are shaping the world of digital marketing. Read up on the latest ways we're helping clients and the cool things we're doing in our communities.

let's talk

We love making new connections in Spartanburg and throughout the Southeast. Want to talk with us? Got a great idea? Need some help with a project? Drop us a line here, and we’ll get back with you to learn more.

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let's dive in

We value relationships, so we believe in getting to know each other first. We offer up to 2 hours of free consultation time to dive into your project and discuss how ALINE can help your organization grow.

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