How to Determine Which Social Networks Your Organization Should Be Using

Written By Claiborne Linvill on September 11th, 2019

You may have heard it from your boss, your board members, or your friends: your brand needs to be on a certain social media platform, or you’ll “miss out” on a major audience. Social media platforms can cause FOMO of the worst kind: fear of missing out on key customers if you don’t join. But before you rush out and join the next big platform, you need to consider your audience, strategy and goals, and your available resources.
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Why We're Keeping Our Eye on Spartanburg

Written By Charles Refshauge on September 3rd, 2019

When it comes to our home community of Spartanburg, unprecedented growth and development is having a profound effect on our economy and on people’s everyday lives. While this change is producing many positive, tangible benefits, there have been and will continue to be challenges. And keeping up with it all — much less making sense of it — is certainly one of those challenges.
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Website ADA Compliance: What You Need To Know

Written By Drew Refshauge on August 15th, 2019

Just a few years ago, fewer than 900 lawsuits were brought against organizations and businesses alleging that their websites were not in compliance with the Americans With Disabilities Act (ADA). That number will approach 3,000 this year and is expected to continue to rise. Does your business have legal exposure?
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Looking Back Over Two Decades In Digital

Written By Will Rothschild on July 8th, 2019

ALINE co-founder Drew Refshauge has more than 20 years experience building websites and developing digital solutions for businesses and organizations.
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Avoid the Summer Marketing Slide

Written By Charles Refshauge on May 23rd, 2019

Business owners are sometimes tempted to stop their marketing efforts during the summer. Here are a few things to think about before you hit the pause button.
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Do You Know Your Target Audience?

Written By Sterling Draper on May 13th, 2019

Every business and organization has a target audience. Identifying and gaining a deep, thorough understanding of your target audience is the first step in creating a winning strategy to market to them.
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In Spartanburg, We Don’t Forget the First Word in ‘Community Events’

Written By Charles Refshauge on April 30th, 2019

We're awfully proud of what's happening in our hometown these days. And while progress and growth is definitely a team sport, we want to say thanks to a few of the people and organizations that are making a huge difference in our community.
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The Demise of Google+: What Does it Mean for You?

Written By Will Rothschild on April 18th, 2019

Now that Google+ has officially disappeared (did you notice?), you might be wondering how it will impact your company's SEO and digital marketing. In our latest blog, we explain where you should be focusing your efforts.
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Understanding Customer Lifetime Value

Written By Charles Refshauge on February 13th, 2019

In order to build a marketing budget, it helps to know the revenue value of each of your customers.
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ALINE: Helping Websites Live Longer

Written By Drew Refshauge on December 11th, 2018

You made a significant investment in a new website that checks all the boxes. It looks modern and smart, the navigation is intuitive, and it has great content that is pulling in visitors. And not just any visitors — it's attracting your target audience, people who become customers.
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