Written By Claiborne Linvill on February 26th, 2020
Have you ever looked at the URL at the top of your browser only to see a long, long list of letters, numbers, and symbols that go on way after the website’s name? While these names can be bulky, they have been created with great care to reveal a lot of information about you and how you ended up on that website. Anyone can create these longer URLs (known as UTM codes) to effectively track, measure, and understand how their content is being found online. Read our latest blog to learn more about UTM codes and how to build them.