Do blogs still matter?

Written By Claiborne Linvill on November 14th, 2019

ALINE regularly advises our clients to blog as part of their marketing strategy. And while this may sound like a dated idea, blogs are actually still a valuable part of content creation. Read why blogging is still important in our latest blog.
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Website ADA Compliance Quick Tips

Written By Drew Refshauge on November 7th, 2019

As the rules of website ADA compliance continue to evolve, it's important to stay up-to-date on the current best practices. Making sure your website meets ADA compliance standards is important, and we've compiled some quick tips for updating the content on your website.
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How Facebook and Google’s Hyper-Targeted Niche Ads Are Changing How to Define and Find Your Audience

Written By Claiborne Linvill on October 29th, 2019

One of the first and most important steps of developing any marketing campaign is to understand and define your audience. Basic demographics and buying habits aren’t enough anymore; now you need to know the nitty gritty details of who your audience members are, what they want, and what they expect from their media interactions. Thanks to Facebook and Google’s in-depth knowledge of their users, you can now target ads on their platforms to very specific traits and behaviors.
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What's Happening on Spartanburg's Northside & Why It Matters

Written By Will Rothschild on October 23rd, 2019

A group of local partners have been working for the better part of a decade to revitalize Spartanburg's Northside community. In this installment of Eye on Spartanburg, we update the progress.
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How to Determine Which Social Networks Your Organization Should Be Using

Written By Claiborne Linvill on September 11th, 2019

You may have heard it from your boss, your board members, or your friends: your brand needs to be on a certain social media platform, or you’ll “miss out” on a major audience. Social media platforms can cause FOMO of the worst kind: fear of missing out on key customers if you don’t join. But before you rush out and join the next big platform, you need to consider your audience, strategy and goals, and your available resources.
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Why We're Keeping Our Eye on Spartanburg

Written By Charles Refshauge on September 3rd, 2019

When it comes to our home community of Spartanburg, unprecedented growth and development is having a profound effect on our economy and on people’s everyday lives. While this change is producing many positive, tangible benefits, there have been and will continue to be challenges. And keeping up with it all — much less making sense of it — is certainly one of those challenges.
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Website ADA Compliance: What You Need To Know

Written By Drew Refshauge on August 15th, 2019

Just a few years ago, fewer than 900 lawsuits were brought against organizations and businesses alleging that their websites were not in compliance with the Americans With Disabilities Act (ADA). That number will approach 3,000 this year and is expected to continue to rise. Does your business have legal exposure?
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Looking Back Over Two Decades In Digital

Written By Will Rothschild on July 8th, 2019

ALINE co-founder Drew Refshauge has more than 20 years experience building websites and developing digital solutions for businesses and organizations.
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Avoid the Summer Marketing Slide

Written By Charles Refshauge on May 23rd, 2019

Business owners are sometimes tempted to stop their marketing efforts during the summer. Here are a few things to think about before you hit the pause button.
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Do You Know Your Target Audience?

Written By Sterling Draper on May 13th, 2019

Every business and organization has a target audience. Identifying and gaining a deep, thorough understanding of your target audience is the first step in creating a winning strategy to market to them.
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