Recruitment Starts with Telling Your Story

The Starting Line

So, you need to ramp up your recruiting? If you start by posting a new job to your website or promoting an open position on LinkedIn, you’re beginning at the end. A good recruitment strategy starts long before a job is advertised online...

GOOD recruitment starts with STORYTELLING.

In today's competitive talent landscape, attracting the right candidates goes beyond offering attractive salaries and benefits. Potential employees are increasingly looking for purpose, community, and a deeper connection with their workplace. This is where brand storytelling becomes an invaluable tool in your recruitment strategy.

Effective online recruiting hinges on your ability to articulate your company's unique narrative. This story isn't just a marketing gimmick; it's a fundamental element that should be woven into every facet of your communication, from internal emails to your public-facing website, social media channels, and digital advertising campaigns.

Smiling Faces, Delicious Food and 75 Years of History. See how we brought the Wade's story to life online.

GOOD Storytelling = sharing what's unique about your company.

So, what's your story? Your brand's story is what sets you apart. It's your company culture or DNA. A good brand story might include:

Your History: The journey of how your company came to be.
Guiding Values or Principles: The core beliefs that drive everything you do.
Growth & Evolution: Milestones that have shaped your organization.
Community Impact: Your company's presence in your community.

Discover how we leveraged LinkedIn to showcase Lile's company culture.

good companies attract good people.

While compensation is important, it's often not the sole motivator for potential employees. People are driven by positive relationships and a profound sense of purpose. A compelling brand story effectively communicates these elements, allowing potential hires to envision themselves as part of something meaningful. Authentically and consistently telling your company's story will not only help you attract more applicants, but also the right applicants. Those who connect with your story are more likely to align with the culture and values of your company, leading to more successful, long-term hires.

tell your story

In essence, your brand's story is your most powerful recruitment asset. By leveraging it effectively, you can connect with candidates on a deeper level and build a team that is not only skilled but also deeply invested in your mission. If you’re ready to tell your story in a way that attracts more of the right kinds of applicants, start with these steps:

Gather stakeholders to help summarize your company's story.
Audit your marketing plan to ensure you're telling your story effectively across all channels.
Develop (or refresh) your website and careers page according to best practices.
Set up a consistent social media strategy for recruitment.

Not sure where to begin? ALINE is helping lots of brands like yours tell their stories and improve recruitment efforts.

contact our team