Wade's Restaurant

Serving up consistent marketing for a Spartanburg icon.

Wade's Restaurant

The Need

Throughout its longstanding history as a Spartanburg landmark, Wade’s Restaurant has navigated an ever-evolving marketing landscape. Wade’s needed a strategic plan to keep their website relevant for guests, promote their growing menu of frozen, take-home foods, and attract new employees...all while paying tribute to their legacy and historic roots.


The Solution

The ALINE team utilized refreshed photography and a dynamic page design to deliver a first-in-class website highlighting Wade’s history, values, and food like never before. We also delivered on fresh print materials, like menus and corresponding table graphics, as well as an E-Blast template.

Website Banner Large Screens
Dynamic Pages Text

Bringing Wade's to Digital Life

From the quality of their food to the warmth of their staff, we want everyone to get a taste of the treasure Wade's truly is. So, it was important that their new site effectively display and organize information into streamlined, dynamic pages that inspire a visit and encourage customers to quickly find what they need. A mobile-friendly version of the site was also crucial, as on-the-go diners seek to eat at Wade's, or place a to-go or delivery order. ALINE utilized large fonts, standout buttons, and heavily designed page elements and backgrounds to make each page reflect the Wade's brand in fun, engaging and different ways.

Custom Photography Text

Depicting A Local Treasure

Because it isn't hard to capture the heartbeat of Wade's (their tasty food and smiling faces), new photos featuring the warm and friendly staff and delicious entrees were a must. We used simply-plated dishes and natural light to showcase the appetizing food and highlight the wonderful atmosphere. These custom images have come in handy just about everywhere, from the website to E-blasts to social media.

E-blast Banner Large Screens

From the Table to Your Inbox

With constant new offerings, Wade's needed a vehicle for updating their regular customers. Introducing the specially-designed E-Blast template we created for delivering need-to-know, stylized content to the Wade's faithful.

Starburst / Kitchen photo
Starburst / Kitchen photo
Digital Ads Large Screen

ALINE was born in Spartanburg and is focused on elevating our city’s people and organizations. We're passionate about helping companies and nonprofits authentically tell their stories and reach their goals through turnkey marketing solutions, including web designsearch engine optimization (SEO)logo and brand developmentsocial media strategyprint design and more.

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