The Human Hook
When it comes to their next job, most people aren’t interested in corporate jargon and HR lingo. While we know some of that is important and necessary, consider adding a human element to the language used throughout your website. In other words, write sentences that sound like something you would actually say to a person interested in working with you and for you. It may sound simple, but this is a common misstep for many organizations. Most career pages make the mistake of phrasing their job descriptions as though they were written by a rigid, uptight, "workaholic" boss.
- Instead of saying, “Must be dedicated to excellence, deadline-driven with strong time management skills, proactive, self-motivated, detail-oriented, highly organized, and a team player.”
- Try, “We’re committed to serving our clients as best as we can. That means we’re an organized, detail-oriented, collaborative team of self-starters who meet or beat our deadlines. If that sounds like you, we’d love to talk!”
Which job description are you more likely to apply for? By shifting the focus to “we,” you’re demonstrating culture, and making it clear to any applicant they will be joining a team of folks who share these values and characteristics. You’re also dialing down the intimidation factor by seeming more personable and less like a checklist. If you’re not getting as many online applicants as you’d like, think about spending some time and resources reviewing and rewriting the language and tone of your website.
Consult an ALINE Writer