Brand Development

The essence of marketing is knowing the story you want to tell.

Your organization’s “About Us” description, your logo, your website colors, the look of your company uniform – all of these and more combine to form a unified identity, a.k.a. your brand. Developed well, this brand should tell a consistent, compelling story that shares your organization’s promise in a way that resonates with your customers and advocates.

ALINE partners with clients to uncover that story and turn it into the cornerstone of your organization, business, product or service. Our collaborative team approach helps find out what makes you YOU—and then translates that into a unified identity that resonates with your target audiences. First, we do the research: we create a questionnaire, interview key stakeholders, and fully get to know your organization and audiences. Then, we work with you to prepare the foundation, presented as a positioning statement and voice guidelines. Finally, we create the look, feel and tone of your brand by presenting logo options, exploring colors and taglines, designing print collateral, writing new content for your website, creating a social media strategy, and anything else needed to publicly and effectively share your brand story.

ALINE can also incorporate your brand across all platforms: digital, print, online advertising, collateral merchandise, PR and more. Whether you need a small logo on a company t-shirt, a billboard, business cards, or an engaging Instagram page, we’ll develop the foundation, the plan and the materials you need to tell your story to the world.

Get Started