Brand Development

Everyone has an authentic story to tell.

From a logo to a complete visual identity system to how you speak and write as an organization, a compelling unified identity—a.k.a., your brand—creates a consistent story that shares your organization’s promise in a way that resonates with your customers and advocates.

ALINE works with clients to uncover that story and turn it into the cornerstone of your organization, business, product or service. We pride ourselves on our extensive process that helps find out what makes you YOU—and then translates that into a unified identity that resonates with audiences. First, we do the research: we create a questionnaire, interview key stakeholders, and get to know your audience. Then, we work with you to prepare the foundation, including a company positioning statement and voice guidelines. Finally, we create the look, feel and tone of your brand by presenting logo options, exploring color options, writing taglines as needed, and then delivering a full brand-usage sheet and all necessary files.

At the end of this process, ALINE can then incorporate this brand across all platforms: digital, print, collateral merchandise, advertising and more. Whether you need a small logo on a company t-shirt, a billboard, business cards, or an engaging Instagram page, we’ll develop the imagery and copy you need to tell your story to the world.

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