Brand Development

when developed well, your brand tells a complete—and compelling—story.

Everyone has an authentic story to tell.

From a logo to a complete visual identity system to how you speak and write as an organization, a compelling unified identity—a.k.a., your brand—creates a consistent story that shares your organization’s promise in a way that resonates with your customers and advocates.

ALINE works with clients to uncover that story and turn it into the cornerstone of your organization, business, product or service. We pride ourselves on our extensive process that helps find out what makes you YOU—and then translates that into a unified identity that resonates with audiences.First, we do the research: we create a questionnaire, interview key stakeholders, and get to know your audience. Then, we work with you to prepare the foundation, including a company positioning statement and voice guidelines. Finally, we create the look, feel and tone of your brand by presenting logo options, exploring color options, writing taglines as needed, and then delivering a full brand-usage sheet and all necessary files.

At the end of this process, ALINE can then incorporate this brand across all platforms: digital, print, collateral merchandise, advertising and more. Whether you need a small logo on a company t-shirt, a billboard, business cards, or an engaging Instagram page, we’ll develop the imagery and copy you need to tell your story to the world.

Get Started

Fretwell Spartanburg Branding

Fretwell Spartanburg Branding

The ALINE team loved getting to create branding and a website for Fretwell, a new community-focused development along the MBF Rail Trail in Spartanburg.

Visit the Fretwell Site

Dwell Adventures Vans

Dwell Adventures Vans

Our recent collaboration with Dwell Adventure Vans has us ready for a road trip! ALINE created a logo for this unique van rental company that encompasses their love of nature, travel, and "glamping."

Visit Website

Rothschild Consultants

Rothschild Consultants

Rothschild Consultants is a communication strategist consulting firm in Spartanburg, and we wanted to make sure that the website and logo were reflections of the client's unique strengths, assets, and capabilities.

Brochure Design for Correll Insurance

Brochure Design for Correll Insurance

Correll Insurance Group needed a brochure design that would work for all of their locally run branches, but could be customized for each location. We delivered one sleek, professional design and plenty of edits and adjustments to ensure each branch was happy.

Product Packaging for MX3

Product Packaging for MX3

A few years ago, ALINE began partnering with a start-up that had invented some cool new technology. Since then, we've designed a sleek e-commerce website, product packaging, marketing strategy and more as @mx3diagnostics has launched around the world. It's been an exciting ride!

Prospera Health and Hospitality Services Logo Design

Prospera Health and Hospitality Services Logo Design

Prospera Health and Hospitality Services

Prospera Health and Hospitality Services

Prospera Health and Hospitality Services is a new sister company of a previous ALINE client. We were able to act fast to help this new company as it emerged in response to the Covid-19 pandemic. We took the time to set up a strong strategy but then were able to quickly deliver a great website.

See the PHHS site

Hub City Farmers Market Logo Design

Hub City Farmers Market Logo Design

"ALINE has done it again! The newest iteration of the Little River website is the best yet! It's responsive, modern, and easy to use. With our updated site we needed some new functionality like pick-up and delivery options to better serve our customers during COVID. ALINE was on top of it immediately and delivered a fantastic e-commerce site. Sales are up and most importantly, our customers are happy!" - Danny Hagerman (LRR Marketing)

Little River Roasting eCommerce Website
Ohlins USA
OTO Development
JM Smith
Access Health Spartanburg
Habitat for Humanity Spartanburg
Hodge Floors
Ballet Spartanburg
Partners for Active Living
Davidson River Outfitters
Gibbs International
Spartanburg Water
Little River Roasting
City of Woodruff
The Hub and Pisgah Tavern
Wades Restaurant
Hub City Writers Project
Spartanburg Memorial Auditorium
Hub City Hog Fest
Correll Insurance Group
Johnson Development Associates
Spartanburg Area Conservancy
Upstate Forever

ALINE Insights

Things change fast. Our team stays on top of the trends, changes, and new tools that are shaping the world of digital marketing. Read up on the latest ways we're helping clients and the cool things we're doing in our communities.

let's talk

We love making new connections in Spartanburg and throughout the Southeast. Want to talk with us? Got a great idea? Need some help with a project? Drop us a line here, and we’ll get back with you to learn more.

Start a Conversation 

let's dive in

We value relationships, so we believe in getting to know each other first. We offer up to 2 hours of free consultation time to dive into your project and discuss how ALINE can help your organization grow.

Schedule a Consultation

Error Message