Brand Development

when developed well, your brand tells a complete—and compelling—story.

Everyone has an authentic story to tell.

From a logo to a complete visual identity system to how you speak and write as an organization, a compelling unified identity—a.k.a., your brand—creates a consistent story that shares your organization’s promise in a way that resonates with your customers and advocates.

ALINE works with clients to uncover that story and turn it into the cornerstone of your organization, business, product or service. We pride ourselves on our extensive process that helps find out what makes you YOU—and then translates that into a unified identity that resonates with audiences. First, we do the research: we create a questionnaire, interview key stakeholders, and get to know your audience. Then, we work with you to prepare the foundation, including a company positioning statement and voice guidelines. Finally, we create the look, feel and tone of your brand by presenting logo options, exploring color options, writing taglines as needed, and then delivering a full brand-usage sheet and all necessary files.

At the end of this process, ALINE can then incorporate this brand across all platforms: digital, print, collateral merchandise, advertising and more. Whether you need a small logo on a company t-shirt, a billboard, business cards, or an engaging Instagram page, we’ll develop the imagery and copy you need to tell your story to the world.

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Estate Land

Estate Land

Estate Land is a new company offering land improvement services. They reached out to ALINE to help them establish their brand online and design a professional website.

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Hand in Hand

Hand in Hand

As a newer organization, Hand in Hand needed a visual identity to represent the heart of their mission. ALINE was thrilled to create a logo, brand and website that will showcase their good work to the community.

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Wade's Anniversary Refresh

Wade's Anniversary Refresh

For Wade's 75 anniversary, ALINE created a refreshed anniversary look across their print and digital platforms.

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Kids Clubs

Kids Clubs

ALINE created branding and a new website for Kids Upstate, an inspiring organization supporting young people in the Spartanburg area.

Visit Kids Clubs

Carolina Smiles

Carolina Smiles

ALINE had a great time designing a new logo and website for Carolina Smiles Family and Cosmetic Dentistry.

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Fretwell Spartanburg Branding

Fretwell Spartanburg Branding

The ALINE team loved getting to create branding and a website for Fretwell, a new community-focused development along the MBF Rail Trail in Spartanburg.

Visit the Fretwell Site

Dwell Adventures Vans

Dwell Adventures Vans

Our recent collaboration with Dwell Adventure Vans has us ready for a road trip! ALINE created a logo for this unique van rental company that encompasses their love of nature, travel, and "glamping."

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Rothschild Consultants

Rothschild Consultants

Rothschild Consultants is a communication strategist consulting firm in Spartanburg, and we wanted to make sure that the website and logo were reflections of the client's unique strengths, assets, and capabilities.

ALINE works with clients to uncover that story and turn it into the cornerstone of your organization, business, product or service. We pride ourselves on our extensive process that helps find out what makes you YOU—and then translates that into a unified identity that resonates with audiences.

H+K Gallery Branding
Wrong Way Campground
Ohlins USA
OTO Development
Wades Restaurant
Access Health Spartanburg
Habitat for Humanity Spartanburg
Hodge Floors
Ballet Spartanburg
Partners for Active Living
Kids Clubs
Fretwell
Davidson River Outfitters
Gibbs International
Spartanburg Water
Little River Roasting
City of Woodruff
The Hub and Pisgah Tavern
Hub City Writers Project
Spartanburg Memorial Auditorium
Hub City Hog Fest
Correll Insurance Group
Johnson Development Associates
Spartanburg Area Conservancy
Upstate Forever
Saluda Grade Trail
Cannon Roofing

ALINE Insights

Things change fast. Our team stays on top of the trends, changes, and new tools that are shaping the world of digital marketing. Read up on the latest ways we're helping clients and the cool things we're doing in our communities.

let's talk

We love making new connections in Spartanburg and throughout the Southeast. Want to talk with us? Got a great idea? Need some help with a project? Drop us a line here, and we’ll get back with you to learn more.

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let's dive in

We value relationships, so we believe in getting to know each other first. We offer up to 2 hours of free consultation time to dive into your project and discuss how ALINE can help your organization grow.

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