brand development

your brand is the story you tell the world. Is yours compelling?

Brown Packing

Brown Packing

Brown Packing has been part of its Gaffney community since 1930. Facing a shortage of workers after 2020, they reached out to ALINE to launch a hiring strategy. Together, we fine-tuned the brand to share their story and attract employees.

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MX3 Diagnostics

MX3 Diagnostics

ALINE fully developed the MX3 brand components for both digital and print use.

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Cedar Spring Logo

Cedar Spring Logo

ALINE created a modern and friendly new logo that perfectly embodies the Cedar Spring name.

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Saluda Grade Trail

Saluda Grade Trail

We worked with the SGT team to establish a brand and website to communicate updates on the creation of the new rail trail of the Upstate.

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Wade's Restaurant

Wade's Restaurant

A Spartanburg landmark, Wade’s Restaurant needed a plan to keep their website relevant for guests, promote their growing menu of take-home foods, and attract new employees...all while paying tribute to their legacy and historic roots.

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Healthy Smiles

Healthy Smiles

Healthy Smiles needed to build a brand identity that would be visible in Spartanburg and support the organization's communication efforts. We helped them create a logo they could be proud of.

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Hand in Hand

Hand in Hand

As a newer organization, Hand in Hand needed a visual identity to represent the heart of their mission. ALINE was thrilled to create a logo, brand and website that will showcase their good work to the community.

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Hub City Roots Logo

Hub City Roots Logo

ALINE was honored to design the new Hub City Roots logo to help support their mission to strengthen the local food system.

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The essence of marketing is knowing the story you want to tell.

Your organization’s “About Us” description, your logo, your website colors, the look of your company uniform – all of these and more combine to form a unified identity, a.k.a. your brand. Developed well, this brand should tell a consistent, compelling story that shares your organization’s promise in a way that resonates with your customers and advocates.

ALINE partners with clients to uncover that story and turn it into the cornerstone of your organization, business, product or service. Our collaborative team approach helps find out what makes you YOU—and then translates that into a unified identity that resonates with your target audiences. First, we do the research: we create a questionnaire, interview key stakeholders, and fully get to know your organization and audiences. Then, we work with you to prepare the foundation, presented as a positioning statement and voice guidelines. Finally, we create the look, feel and tone of your brand by presenting logo options, exploring colors and taglines, designing print collateral, writing new content for your website, creating a social media strategy, and anything else needed to publicly and effectively share your brand story.

ALINE can also incorporate your brand across all platforms: digital, print, online advertising, collateral merchandise, PR and more. Whether you need a small logo on a company t-shirt, a billboard, business cards, or an engaging Instagram page, we’ll develop the foundation, the plan and the materials you need to tell your story to the world.

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ALINE works with clients to uncover that story and turn it into the cornerstone of your organization, business, product or service. We pride ourselves on our extensive process that helps find out what makes you YOU—and then translates that into a unified identity that resonates with audiences.

H+K Gallery Branding
Wrong Way Campground
Ohlins USA
OTO Development
Wades Restaurant
Access Health Spartanburg
Habitat for Humanity Spartanburg
Hodge Floors
Ballet Spartanburg
Partners for Active Living
Kids Clubs
Fretwell
Davidson River Outfitters
Spartanburg Water
Little River Roasting
The Hub and Pisgah Tavern
Hub City Writers Project
Spartanburg Memorial Auditorium
Hub City Hog Fest
Correll Insurance Group
Johnson Development Associates
Spartanburg Area Conservancy
Upstate Forever
Saluda Grade Trail
Cannon Roofing

ALINE Insights

Things change fast. Our team stays on top of the trends, changes, and new tools that are shaping the world of digital marketing. Read up on the latest ways we're helping clients and the cool things we're doing in our communities.

let's talk

We love making new connections in Spartanburg and throughout the Southeast. Want to talk with us? Got a great idea? Need some help with a project? Drop us a line here, and we’ll get back with you to learn more.

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let's dive in

We value relationships, so we believe in getting to know each other first. We offer up to 2 hours of free consultation time to dive into your project and discuss how ALINE can help your organization grow.

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