Cannon Roofing

Building a brand for a trusted roofing partner in the Upstate.

Cannon Roofing

The Need

Cannon initially came to us wanting a way to support their new sales force with leave-behind print collateral that helped overview their services to potential clients. But with a new emphasis on residential roofing leads, Cannon recognized  their need for an updated and upgraded website to field inquiries from home and business owners in need of their services.


The Solution

Cannon needed a fresh look to match the excellence and quality service they provide for their clients. Dynamic images of the Cannon team in action coupled with a bold, new design for their website and their first ever active presence on social media launched them into a whole new era of marketing.

Website - Mobile
Hardhat Photo
Sales Sheets / Headshot
Sales Sheets / Headshot
A Visual Identity

Visual Identity

Cannon already had a logo, and lots of potential for a strong brand. But their storytelling lacked implementation and their visuals lacked consistency. Capitalizing on their existing assets, the ALINE team was able to build out a powerful visual identity across all channels to match their existing logo and color scheme. Grays, whites and blues paired with bold roof-like shapes now help define and distinguish the Cannon name.

Sales Sheets (3)
Sales Sheet - Mobile

Capturing Cannon

As a company that prioritizes its clients and excellent customer service, the people of Cannon Roofing are vital to their success. However, before partnering with ALINE, their former website and marketing materials failed to feature faces of any kind. So, capturing custom photography was at the top of the list of priorities for ALINE to tackle first. Introducing their many smiling team members to Cannon's website and other collateral brought a vital personal touch to their marketing.

Social Media - desktop
Social Media - mobile

ALINE was born in Spartanburg and is focused on elevating our city’s people and organizations. We're passionate about helping companies and nonprofits authentically tell their stories and reach their goals through turnkey marketing solutions, including web designsearch engine optimization (SEO)logo and brand developmentsocial media strategyprint design and more.

Want to see more of what our team's been up to?

View All Work

Error Message