PROVEN AGENCY. BRAND NEW APPROACH.
The partners you trust, smarter systems behind the work, and a team focused on what moves your business forward.
ALINE has been a relationship-first, strategic marketing partner for Upstate businesses since 2012. That hasn't changed, but the system behind our work has. ALINE's new marketing system leverages workflows and automations that connect your data, surface deeper insights, and take on time-intensive research and reporting. That frees our team to focus on what adds the most value: the strategy, creativity, and human judgment that build momentum for your business.
HOW ALINE'S MARKETING SYSTEM WORKS
Marketing tools are everywhere, and data is easier to collect than ever. Results still come down to people who know your business and use the right tools to move it forward.
RELATIONSHIPS COME FIRST
ALINE was built on the idea that caring about people leads to better work. You still get a local team that knows your business, your goals, and your community, and stays invested in your success year after year.
AUTOMATION HANDLES THE BUSYWORK
Through ALINE's marketing system, we build workflows and automations that bring your website, online search visibility, advertising, and customer data together. They surface deeper insights and take over time-intensive work like research and reporting.
PEOPLE LEAD THE STRATEGY
With the busywork handled, our strategists and creatives spend their time where it counts: understanding your goals, making smart calls, and creating work that connects with people and drives results.
DEEPER INSIGHTS
connected data shows which channels bring your best customers
Our system ties together your website traffic, search visibility, ad campaigns, social media engagement, and business data. Instead of looking at disconnected data, we can see how different channels perform together. A comprehensive view shows us what tactics are having the most impact so we can put your budget behind what's working.
FASTER RESEARCH
workflows find gaps in your visibility sooner
Research that once meant hours of manual digging now runs in the background. Our workflows enrich your data and use machine learning to surface search visibility and content gaps, so our strategists start every plan with a clear view of where the opportunities are.
SMARTER REPORTING
automated monitoring enables us to act quickly
Automated monitoring keeps watch on website health, search rankings, and ad performance around the clock. When something slips or a campaign starts outperforming, our team knows quickly and can act. Your reports show what changed and what we are doing about it.
“AI is great, but it can be frustrating. Ask it almost anything and it will tell you that you are right. The businesses trying to get their brand in front of people today need strategic leadership, deeper insights, and more efficient processes. That is what we built our marketing system to deliver.”
Drew Refshauge, Co-Founder, ALINE
FROM CONNECTED DATA TO CLEAR DIRECTION
Workflows handle the heavy lifting, and our team brings the judgment and creative thinking that turn insight into results.
We use AI where it adds real value and never as a substitute for the experienced people who know your business best.
Connect
We bring your website, search, advertising, and business data into one place, so every decision starts from the same complete picture.
Surface
Automated workflows track performance around the clock, flag what is changing, and bring forward the opportunities worth your attention.
Strategize
Our strategists weigh those insights against your goals and budget, then recommend where to focus and what can wait.
Create
We put the plan to work across your brand, website, content, and campaigns, then keep refining as results come in.
Connect
Surface
Strategize
Create
WHAT ALINE DELIVERS
STRATEGIC LEADERSHIP
We work alongside your leadership, setting priorities and connecting your marketing strategy to the business goals that matter most.
EXPERIENCED JUDGMENT
Our business intelligence tools show what is happening. Our team decides what it means for your business and tells you plainly what to do next.
CREATIVITY + PERFORMANCE
Our in-house creative team and strategists build brands, websites, and growth marketing campaigns informed by real data, so the work looks compelling and communicates your brand message.
LOCAL PARTNERSHIP
You still get the same Spartanburg team, the same relationships, and the same commitment to your success that has defined ALINE since day one.
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