Spartanburg Memorial Auditorium (SMA), one of the largest stages in the Southeast, regularly hosts Broadway tours, comedy acts, musical entertainment, sporting events and local shows. This beloved venue had an established brand and logo, but needed a new website to better engage its audiences and promote its shows.
ALINE focused on promoting both the great shows and the role SMA has in elevating our region – and the new website showcases all the fun events that SMA has to offer.
SMA is in the business of promoting events – so the site needed to showcase the amazing shows it hosts, as well as appeal to promoters seeking venues. ALINE developed a portal with bright, engaging visuals to promote each show and allow featured shows. Additionally, with so many details involved in hosting events – from parking to bag policies to seating -- ALINE re-organized the site navigation to better serve the site’s various users and more clearly showcase important information. A custom-illustrated footer was designed to celebrate the venue’s iconic look and exciting role in elevating Spartanburg.