Healthy Smiles

Expanding the Reach of a Health Nonprofit

Healthy Smiles

The Need

Healthy Smiles provides completely free dental care and dental health education to qualifying children in Spartanburg County. This valuable community nonprofit was looking to expand their donor base, recruit volunteers, and raise awareness around Spartanburg about their work and its benefits.


The Solution

ALINE started by creating a new visual identity that would appeal to donors and schoolchildren alike. We then helped tell the nonprofit’s story in a compelling way on a new website and in a redesigned annual report. Combining this new look and feel with social media and event marketing, Healthy Smiles was able to expand awareness of their work throughout Spartanburg County.

ALINE Delivered:

Website Image Large Screens
Healthy Smiles Toothbrushes
Healthy Smiles Icon

New Visual Identity

Healthy Smiles needed a new logo and brand that would help tell their story to a wide range of audiences, from donors to dental professionals to the school children receiving services. We designed a whimsical, welcoming look and feel for the brand, then carried this over to a new, refreshed website and print materials, including a redesigned annual report.

Healthy Smiles bag and water bottle
Healthy Smiles bag and water bottle
Healthy Smiles Icons

A Website that Sets the Tone

Healthy Smiles’ website, like many nonprofits’, needs to connect to different audiences in compelling ways. ALINE designed a site that would appeal to potential donors and volunteers, while also providing important information to parents and teachers of the children needing services. Pairing strong navigation with colorful illustrations and welcoming photography, ALINE created a site to serve everyone touched by this nonprofit.

Healthy Smiles Annual Report

ALINE was born in Spartanburg and is focused on elevating our city’s people and organizations. We're passionate about helping companies and nonprofits authentically tell their stories and reach their goals through turnkey marketing solutions, including web designsearch engine optimization (SEO)logo and brand developmentsocial media strategyprint design and more.

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