What Your Business Needs to Do to Comply with the New CCPA

The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020. This law has been dubbed “California’s GDPR,” referring to the privacy law that went into effect in Europe in 2018 and has led to the pop-up notes about information collection and cookies appearing on so many websites these days.

While many of our clients do not have California customers, some of our clients’ customers and website visitors will come from California, and those users have the rights afforded to them in their home state.

> Want to know if CCPA applies to you? Take this quick quiz.

To ensure that ALINE’s websites are in compliance with the CCPA, we will continue to partner with Iubenda, a vendor that feeds Privacy Policies into our websites. ALINE will signal to Iubenda when a site’s potential users are from California, and that user will receive a notice “that their data might be collected and of their right to opt-out. The notice also displays a ‘Do Not Sell My Personal Information’ link as legally required,” according to Iubenda.

When a user follows the steps to opt out, a notice is sent to Google, Facebook and other companies, which then affects how advertising (such as retargeting ads and lookalike audience creation) will work for that user in the future.

In order for ALINE to know that we need to coordinate with Iubenda, we’re asking our clients take the quiz linked above, and then alert us if you’d like to update your privacy policies. We will then turn on the CCPA options in Iubenda, add the Iubenda JavaScript to your website, and make sure to add another opt out link to the footer of your site.

If you ever have any questions or concerns about your websites’ functionality, please don’t hesitate to contact us. We’re happy to answer questions about privacy laws or anything else affecting your site.

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