Employee Insight: Toby MacDermott

Written By Charles Refshauge on March 19th, 2017

To conclude this round of employee spotlights, we’ve interviewed one of A-LINE’s developers, Toby MacDermott. Here, Toby answers questions about what’s behind the scenes in web development, successful website projects, and the benefits of fresh air.
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Thank you Spartanburg!

Written By Charles Refshauge on March 5th, 2017

We didn’t see this coming—but we’re excited to share our news! The Spartanburg Area Chamber of Commerce recently awarded A-LINE Interactive “Small Business of the Year” at the 2017 Annual Celebration on March 2.

We have to take this moment to give a big shout out to the Spartanburg community for supporting us over the years, and to our local clients and partners! A-LINE Team—y’all know who you are—thank you for creating a fun environment in which to do amazing work
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Employee Insight: Charles Refshauge

February 19th, 2017

Continuing our series of Employee Spotlights, this month we’ve interviewed one of A-LINE’s co-founders Charles Refshauge. Here, Charles answers some questions about the industry, gives advice for marketing clients, and shares his tips for finding balance.
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What Marketers Can Learn From Homebrewers

Written By Nicole Cendrowski on February 13th, 2017

If there’s one thing I’ve noticed from 10 years of making beer, it’s that many homebrewers have a love for differentiation and innovation. These values come in handy during my daily work at A-LINE with our client family.

Lessons learned from homebrewers on branding, naming and storytelling can reinforce your organization’s own marketing efforts and ignite new ideas for you and your team.
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Culture Matters: Thoughts on A-LINE, balance and telling your story

Written By Charles Refshauge on January 16th, 2017

The holidays gave everyone at the A-LINE team some time to think about what we’re grateful for, and what we want to accomplish in the New Year. As a small business, we are especially thankful for the great team we have put in place, and the flexibility, fun and freedom that our work environment allows. At A-LINE, we care a lot about our culture – and we know many of our clients do as well. But beyond wanting to treat people well, are there ways your company can benefit from having a positive, unique culture?
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Thankful for ‘16, Aiming for ‘17

Written By Charles Refshauge on December 20th, 2016

This time of year makes us all want to sit down with a hot cocoa (or cold beer) and reflect on the past year. At A-LINE, we consider ourselves very lucky. Every day of 2016, we worked with some amazing people and the brands they’ve created. We helped them tell their stories to the world, which in turn helped make our world brighter. This holiday season, we feel especially grateful for the people and companies in Upstate South Carolina, Western North Carolina, and throughout the country who have partnered with us to grow their impact.
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Employee Spotlight: Nicole Cendrowski

Written By Charles Refshauge on December 13th, 2016

This month’s Employee Spotlight turns on one of our newer team additions, Nicole Cendrowski. When not engaging new and prospective clients at A-LINE, Nicole teams up with her husband Brian to brew beer and run operations at their on-the-rise brewery in Greenville, Fireforge. Today, Nicole writes about business trends, client relationships and why personal relationships matter most.
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Employee Insight : Meredith Lindsey

Written By Charles Refshauge on November 27th, 2016

Our Employee Spotlight gives the microphone to an A-LINE Employee so that all our clients can learn about the members of the team that make A-LINE so great. This month, we talk to Meredith Lindsey (a new last name we’re still getting used to!), one of A-LINE’s project managers, to hear her take on launching websites, working with clients, and promoting her hometown.
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Does Direct Mail Still Matter?

Written By Cara Robb on November 15th, 2016

Fall of an election year is a big one for our mailboxes. Most of us received at least one postcard – if not 12 – from various political candidates throughout October and early November. Then, before we could even catch up with our recycling, the catalogs for Christmas gifts start rolling in. Yet in the pile of all this real, paper mail, we’re also receiving hundreds of emails. This begs the question of us marketers and business-owners – is all this communication working? And what gets the better results, an email or a direct mail piece? In the age of digital marketing as king, is direct mail still even worth it?
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Employee Spotlight: Drew Refshauge

Written By Drew Refshauge on October 30th, 2016

Continuing our series of Employee Spotlights, this month we’ve interviewed one of A-LINE’s co-founders and its lead programmer, Drew Refshauge. Here, Drew answers some questions about the industry, gives advice for marketing clients, and shares his tips for finding balance.
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