How to Define Your Target Audience

Written By Nicole Cendrowski on June 20th, 2017

During a recent marketing review with a client, their results showed they weren’t reaching female audiences. We asked if this was by design and learned it wasn’t. The client definitely didn’t want to alienate part of their customer base and began adjusting their marketing efforts.
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Thoughtful Naming for Businesses & Brands

Written By Nicole Cendrowski on June 8th, 2017

To share their passion for art collection with the community, the Henderson and Kunkler families launched H+K Gallery in downtown Spartanburg in 2015. While A-LINE had the pleasure of developing a brand image to illustrate their love of Southern art and style, H+K came to us with an agreed upon name, which had personal meaning as the father-daughter duo combined their last name initials.
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Client Spotlight: Spartanburg Water

Written By Charles Refshauge on May 22nd, 2017

The first chartered waterworks opened in Spartanburg Country in 1887. Over the past 130 years, the company we now call Spartanburg Water has been a vibrant, progressive utility that goes above and beyond in providing water and sewer service.
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Why Do People Follow Brands on Facebook?

Written By Meredith Lindsey on May 8th, 2017

“I’m not sure why someone would want to follow our brand on social media.” I hear this from our current clients, as well as prospective ones. Usually, after digging deeper, they admit they feel their industry is boring or “old school;” they’re uncomfortable using the technology effectively; or they’re unsure of the business case for investing the time, energy and money to be social.
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Community Engagement Marketing: 3 Things You Can Do Now

Written By Sterling Draper on April 3rd, 2017

The role that community engagement can play in marketing is bigger than ever before. Humans are wired for connectedness—and today we have the opportunity to engage in person and on a variety of online platforms. Engagement, however, goes way beyond an occasional post to your Twitter account, or a Facebook “Like” campaign.
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Employee Insight: Toby MacDermott

Written By Charles Refshauge on March 19th, 2017

To conclude this round of employee spotlights, we’ve interviewed one of A-LINE’s developers, Toby MacDermott. Here, Toby answers questions about what’s behind the scenes in web development, successful website projects, and the benefits of fresh air.
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Thank you Spartanburg!

Written By Charles Refshauge on March 5th, 2017

We didn’t see this coming—but we’re excited to share our news! The Spartanburg Area Chamber of Commerce recently awarded A-LINE Interactive “Small Business of the Year” at the 2017 Annual Celebration on March 2.

We have to take this moment to give a big shout out to the Spartanburg community for supporting us over the years, and to our local clients and partners! A-LINE Team—y’all know who you are—thank you for creating a fun environment in which to do amazing work
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Employee Insight: Charles Refshauge

February 19th, 2017

Continuing our series of Employee Spotlights, this month we’ve interviewed one of A-LINE’s co-founders Charles Refshauge. Here, Charles answers some questions about the industry, gives advice for marketing clients, and shares his tips for finding balance.
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What Marketers Can Learn From Homebrewers

Written By Nicole Cendrowski on February 13th, 2017

If there’s one thing I’ve noticed from 10 years of making beer, it’s that many homebrewers have a love for differentiation and innovation. These values come in handy during my daily work at A-LINE with our client family.

Lessons learned from homebrewers on branding, naming and storytelling can reinforce your organization’s own marketing efforts and ignite new ideas for you and your team.
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Culture Matters: Thoughts on A-LINE, balance and telling your story

Written By Charles Refshauge on January 16th, 2017

The holidays gave everyone at the A-LINE team some time to think about what we’re grateful for, and what we want to accomplish in the New Year. As a small business, we are especially thankful for the great team we have put in place, and the flexibility, fun and freedom that our work environment allows. At A-LINE, we care a lot about our culture – and we know many of our clients do as well. But beyond wanting to treat people well, are there ways your company can benefit from having a positive, unique culture?
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