Written By Cara Robb on
November 15th, 2016
Fall of an election year is a big one for our mailboxes. Most of us received at least one postcard – if not 12 – from various political candidates throughout October and early November. Then, before we could even catch up with our recycling, the catalogs for Christmas gifts start rolling in. Yet in the pile of all this real, paper mail, we’re also receiving hundreds of emails. This begs the question of us marketers and business-owners – is all this communication working? And what gets the better results, an email or a direct mail piece? In the age of digital marketing as king, is direct mail still even worth it?