The ALINE Yearbook: Celebrating 2017 and Eager for 2018

Written By Charles Refshauge on December 27th, 2017

It’s been a little while since we’ve signed yearbooks – or even opened ours to chuckle about awkward haircuts, questionable fashion sense, and the messages our friends wrote.

Reflecting on 2017, Team A-LINE has much to celebrate. We’re thankful to have a happy and healthy team – and to work with fun clients, helping both young and established brands develop and share their brand stories.
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A big ALINE welcome to Will Rothschild

Written By Sterling Draper on December 19th, 2017

We’d like to welcome long-time Spartanburg resident and friend Will Rothschild to the A-LINE team! With a background in award-winning journalism, strategic communications and marketing, Will’s talents and insight will be a great addition to our crew. Learn a little bit more about Will:
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Autumn and early winter homegrown fun in Greenville, SC

Written By Nicole Cendrowski on November 5th, 2017

October, November and December are my favorite months to live in Greenville, South Carolina. By early November, the leaves are changing colors and the air is finally crisp – perfect for bike rides, strolls downtown, and hiking. Nighttime is chilly enough for s’mores around a backyard fire pit or campfire.
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SEO is Continuous Improvement—Not a Final Destination

Written By Drew Refshauge on October 26th, 2017

Search Engine Optimization (SEO) is often confusing or frustrating to people who aren’t practicing it every day. Sometimes I’ve heard SEO talked about like it’s an illusive state of Zen that people want their website to achieve.
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Does your marketing strategy need Instagram?

Written By Meredith Lindsey on October 4th, 2017

You’ve likely noted the growing popularity of Instagram, the photo-sharing social media platform known for selfies, food photos and travel pics. But have you thought about adding Instagram to your company’s marketing strategy? Remember, just because “everyone’s doing it” doesn’t mean it’s right for your business. But a platform as popular (and growing) as Instagram is always worth considering. So here are four questions to help you determine if Instagram fits with your marketing goals.
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Fall Fun: What to do in Asheville & Western North Carolina

Written By Drew Refshauge on September 12th, 2017

The siren call of Western North Carolina is always in my ears. It’s a beautiful play land that lures you in – and once you’re there, I believe your life is richer and you’re changed for the better.
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How Anyone Can Write Better Web Content

Written By Claiborne Linvill on September 4th, 2017

By now, most people realize that “content is king” – a phrase used to highlight that good copy, compelling stories and strong topics, organized well, is what makes websites and social media truly succeed. But while the phrase may be easy to master, the skill of writing well for digital content takes some hard work.
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Clemson in the Fall

Written By Claiborne Linvill on August 16th, 2017

Clearly, fall is made to spend in Clemson. Even the leaves turn orange! And while the town is small, when the students are at the university, and it’s still warm enough to be outside, the streets, lakes, ball fields and hiking trails are bustling with happy people ready to give you a smile or shout a friendly “Go Tigers!” as you walk by.
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When Is It Time for a Brand Audit?

Written By Nicole Cendrowski on August 1st, 2017

Much like committing the time to an extended vacation or taking the plunge on a new professional opportunity, there’s rarely a clear “good time” to rebrand your company. We’re all far too busy to have such a disruption to our day-to-day lives and to-do lists. But sometimes, you’re forced to do it—and when you come out on the other side, you’re so glad you did.
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Where to sharpen your blades: 7 go-to resources for news, marketing and web.

Written By Sterling Draper on July 18th, 2017

As a marketing communications and web development project manager, I have to keep up with current events and industry trends in order to strategize with and counsel clients in a rapidly changing world.
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