Animal Clinic of Woodruff has been caring for pets in the Spartanburg, Roebuck, and Woodruff areas of South Carolina for more than 10 years. Last year, the practice turned to ALINE for help reaching new customers and expanding the practice through an improved website and expanded social media presence.
ALINE approached social media holistically and strategically, beginning with a website update and then using social media sites to support the site. So far, the efforts have paid off with increased website visitors, phone calls, and Facebook fans—all signs of a growing community eager to interact with the Clinic.
Putting our search engine optimization (SEO) expertise to work, ALINE started by researching and preparing a list of top long-tail keywords, then integrated them throughout the website. We also updated content on all landing pages to include keywords, meet length requirements, and better explain the practice’s offerings. The results include a higher search engine ranking and better overall user experience.
increase in Facebook Likes
phone calls from new Google My Business page
impressions from AdWords and AdWords Call Extensions
Through a thoughtful and thorough approach to social media, Animal Clinic of Woodruff is now well positioned to increase its fans, grow its community, and ultimately increase its client roster. As the Clinic continues to implement ALINE’s social media recommendations, it can expect further growth and a loyal online community of pet-loving followers.
ALINE focused social media efforts on Google AdWords, AdWord Call Extensions, Facebook and Google+. Results from these efforts started out strong in the first quarter of their implementation: