Understanding Customer Lifetime Value

Written By Charles Refshauge on February 13th, 2019

In order to build a marketing budget, it helps to know the revenue value of each of your customers.
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What is Google My Business?

September 5th, 2016

We'll admit it. Google's social media platforms have changed more quickly than we might have ever imagined. In less than three years, businesses have been asked to sign up for Google places, which turned into Google+ Local, which then turned into a plain ole Google+. And still, most of our clients just wanted to figure out how to show up on a Google map when customers searched for their services.
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Utility Company Marketing: Shift from Cost Center to Revenue Driver

Written By Nicole Cendrowski on April 5th, 2016

Invisible to users. Indifference to the experience. Tolerance because there isn’t another choice. Historically, these statements could sum up customers’ thoughts and feelings about their local gas, electric or water provider – until there’s a disruption in service.

But times are changing. With digital marketing and social media tools, there is a growing opportunity for utility company marketing departments to shift from being cost centers to revenue generators.
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Five tips to stop pitching and start connecting

Written By Nicole Cendrowski on February 23rd, 2016

I chuckle when I read about Millennials because, according to some definitions, I’m in the club (born 1980). One reference that stood out to me is that Millennials aren’t comfortable with pushy, old-school sales tactics. That certainly applies to me, but then again, who really wants this at any age?
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Spread the Word to Buy Local

Written By Claiborne Linvill on November 29th, 2015

If you’re a small or family-owned local business, then you know firsthand that the “Shop Local” movement is vitally important. Part of your job as a retailer, then, is to explain to your potential customers this holiday season why shopping local matters. As part of your marketing plans this season, consider explaining how local purchases help not just you, but your entire town. Involve your customers in caring about their purchases, and you’ll increase profits and win some loyal clients.
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A-LINE'S Guide to Using Twitter

July 30th, 2015

Twitter has been a platform for national revolutions, incredible marketing promotions and powerful social movements—as well as a forum for ruined careers and painful marketing snafus. But with 90% of Twitter users engaging with small or medium-sized businesses on the platform, odds are customers are talking about you—whether you’re on Twitter now or not—so it’s time to join in the conversation.
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A-LINE'S Guide to Instagram

June 28th, 2015

Social media is about joining the conversation. But one of the first key steps is finding where that conversation is taking place. And while social media audiences can be fickle as sites rise and fall in popularity, some sites and apps are proving themselves major players in social media. One of the most recent additions to the now “must use” sites is Instagram.
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A-LINE'S Guide to Unleashing the Power of Images

May 28th, 2015

Think about the last day that you spent on social media: What kind of information did you click on? What did you share? What did you post? And what do you still remember today? Odds are that your answer to most of those questions involved images—photos or graphics that made you laugh, connected you to someone or some place far away, or helped show powerful content. Photos and images jump out of social media pages because they carry the most meaning.
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A-LINE'S Guide to Branding

February 25th, 2015

Do I Really Need a Brand?

The short answer: You already have one (and maintaining it is absolutely necessary!)

Jeff Bezos, founder of Amazon famously said “Your brand is what other people say about you when you're not in the room.”
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