You made a significant investment in a new website that checks all the boxes. It looks modern and smart, the navigation is intuitive, and it has great content that is pulling in visitors. And not just any visitors — it's attracting your target audience, people who become customers.
So, you're all done, right? Wrong. In fact, your website is never really "done."
Unfortunately, a lot of organizations make this mistake: they spend the time and money to build a new state-of-the-art website, push it live, then pretty much ignore it until either the design becomes dated or the programming loses its edge or the content becomes stale and you lose ground in search results. That's usually when organizations start looking around for a new website developer, and the whole process starts over. And because of the rapid pace of change, we're often only talking about a few years — sometimes as few as two, rarely more than four or five — before your website can look, feel and function like an obvious relic from the past.
Building a new website that you don't update, tweak and improve is like buying a house and ignoring a leak in the roof until it's too late, then deciding to tear down the house and build a new one.
At ALINE, we think there's a far better approach, one that prolongs the lifespan of your website. We don't go after every project or potential client, and when we do it's because it is someone we really believe in and want to work with. That doesn't stop the day their new website goes live. We work hard to earn our clients' trust and build a relationship that lasts long after that, because we not only want to help them succeed, we want to save them time and money over the long haul.
We've helped many clients do that by making the kind of regular (and mostly minor) updates that keep their websites looking fresh and new and, from a technical standpoint, best-in-class. Obviously, we LOVE building new websites — but helping our clients get the absolute most out of that investment is probably the ultimate in terms of how we measure ourselves.
If you have been wondering lately whether it's time for a new website, we'd love to have a conversation with you. Maybe it is — but odds are good we can help you get several more years out of it.