Drew Refshauge

Drew started his career in technology, not marketing. After graduating from Clemson with a degree in Computer Information Systems, he spent years consulting for enterprise organizations including Milliken, Michelin, Denny's, and Transamerica, building systems that supported business operations at scale.

That background shapes everything he does at ALINE. Drew believes that marketing only works when it is connected to the broader business: strategy, data, systems, and the decisions leadership teams actually make. In 2012, he and his brother Charles founded ALINE with that belief at the center.

Today Drew leads ALINE's strategic and technology work, including ALINE Connect, the company's internal platform that brings workflows, automations, business intelligence dashboards, and practical AI solutions to the ALINE team. Better systems behind the scenes mean better work for clients. That same thinking now extends to ALINE Intelligence, where Drew helps growing businesses build the internal infrastructure their own growth depends on.

He cares deeply about the businesses and communities ALINE serves. Regional companies deserve the same level of thinking as any national brand, and that is what he is here to help build.

Outside of work Drew spends time in Asheville and Western North Carolina with his family, mountain biking, kayaking and exploring the great outdoors.