Social media is about joining the conversation. But one of the first key steps is finding where that conversation is taking place. And while social media audiences can be fickle as sites rise and fall in popularity, some sites and apps are proving themselves major players in social media. One of the most recent additions to the now “must use” sites is Instagram.
You may think of Instagram as the place to go for close-up photos of plates of food or highly altered sunsets, but it’s also a fast-growing destination for brands wanting to share their stories. With 77 million users in the U.S. alone—all of whom engage more with brands on Instagram than on any other social media site—Instagram is the new big player in social media marketing. Is Instagram right for your business? If so, how can you join in? Find answers when you download A-LINE’s GUIDE TO INSTAGRAM.
--- Here at A-LINE Interactive, we are constantly evaluating, reviewing and questioning our marketing decisions. Over time we've realized that other local organizations are asking a lot of the same questions. In order to better serve our friends, clients and the Upstate community, we're writing and sharing a monthly marketing tip. In these, we'll share our thoughts on how to optimize a particular component of interactive marketing strategy, giving you some helpful tools to boost your company's online presence and increase the effectiveness of your efforts.
It's free advice to help local organizations find their way in interactive marketing. It's also our small way of saying "Thanks" to individuals and businesses that also love the city we call home.