How Anyone Can Write Better Web Content

Written By Claiborne Linvill on September 4th, 2017

By now, most people realize that “content is king” – a phrase used to highlight that good copy, compelling stories and strong topics, organized well, is what makes websites and social media truly succeed. But while the phrase may be easy to master, the skill of writing well for digital content takes some hard work.
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Clemson in the Fall

Written By Claiborne Linvill on August 16th, 2017

Clearly, fall is made to spend in Clemson. Even the leaves turn orange! And while the town is small, when the students are at the university, and it’s still warm enough to be outside, the streets, lakes, ball fields and hiking trails are bustling with happy people ready to give you a smile or shout a friendly “Go Tigers!” as you walk by.
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When Is It Time for a Brand Audit?

Written By Nicole Cendrowski on August 1st, 2017

Much like committing the time to an extended vacation or taking the plunge on a new professional opportunity, there’s rarely a clear “good time” to rebrand your company. We’re all far too busy to have such a disruption to our day-to-day lives and to-do lists. But sometimes, you’re forced to do it—and when you come out on the other side, you’re so glad you did.
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Where to sharpen your blades: 7 go-to resources for news, marketing and web.

Written By Sterling Draper on July 18th, 2017

As a marketing communications and web development project manager, I have to keep up with current events and industry trends in order to strategize with and counsel clients in a rapidly changing world.
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Digital Marketing in the 21st Century?

Written By Charles Refshauge on June 22nd, 2017

Recently A-LINEr co-founder Charles Refshauge spent some time in the studio with South Carolina Business Review's Mike Switzer in Columbia, SC.

In this short interview, Charles shares thoughts on the state of digital marketing in 2017 and how A-LINE is growing with it.
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How to Define Your Target Audience

Written By Nicole Cendrowski on June 20th, 2017

During a recent marketing review with a client, their results showed they weren’t reaching female audiences. We asked if this was by design and learned it wasn’t. The client definitely didn’t want to alienate part of their customer base and began adjusting their marketing efforts.
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Thoughtful Naming for Businesses & Brands

Written By Nicole Cendrowski on June 8th, 2017

To share their passion for art collection with the community, the Henderson and Kunkler families launched H+K Gallery in downtown Spartanburg in 2015. While A-LINE had the pleasure of developing a brand image to illustrate their love of Southern art and style, H+K came to us with an agreed upon name, which had personal meaning as the father-daughter duo combined their last name initials.
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Client Spotlight: Spartanburg Water

Written By Charles Refshauge on May 22nd, 2017

The first chartered waterworks opened in Spartanburg Country in 1887. Over the past 130 years, the company we now call Spartanburg Water has been a vibrant, progressive utility that goes above and beyond in providing water and sewer service.
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Why Do People Follow Brands on Facebook?

Written By Meredith Lindsey on May 8th, 2017

“I’m not sure why someone would want to follow our brand on social media.” I hear this from our current clients, as well as prospective ones. Usually, after digging deeper, they admit they feel their industry is boring or “old school;” they’re uncomfortable using the technology effectively; or they’re unsure of the business case for investing the time, energy and money to be social.
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Community Engagement Marketing: 3 Things You Can Do Now

Written By Sterling Draper on April 3rd, 2017

The role that community engagement can play in marketing is bigger than ever before. Humans are wired for connectedness—and today we have the opportunity to engage in person and on a variety of online platforms. Engagement, however, goes way beyond an occasional post to your Twitter account, or a Facebook “Like” campaign.
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