March 31st, 2016
A-LINE is thrilled to be one of the first nine creative services companies to open an office in Endeavor, a new co-working office space and the latest addition to the ONE building in downtown Greenville. As one of the charter companies in a hub of creative businesses, our team is looking forward to interacting with dynamic professionals from around the Southeast who are now, like us, expanding into Greenville.
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Written By Claiborne Linvill on March 16th, 2016
We’ve all heard the term “online relationship,” but have you ever really thought about what it means? Can you truly have a relationship that is entirely in text or shared photos, without the personal interaction? Can you learn enough about a person through an online profile to develop real feelings (positive or negative)? Many of us will say yes, we can develop real relationships online—but it requires some digging.
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Written By Nicole Cendrowski on February 23rd, 2016
I chuckle when I read about Millennials because, according to some definitions, I’m in the club (born 1980). One reference that stood out to me is that Millennials aren’t comfortable with pushy, old-school sales tactics. That certainly applies to me, but then again, who really wants this at any age?
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Written By Claiborne Linvill on November 29th, 2015
If you’re a small or family-owned local business, then you know firsthand that the “Shop Local” movement is vitally important. Part of your job as a retailer, then, is to explain to your potential customers this holiday season why shopping local matters. As part of your marketing plans this season, consider explaining how local purchases help not just you, but your entire town. Involve your customers in caring about their purchases, and you’ll increase profits and win some loyal clients.
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Written By Charles Refshauge on November 19th, 2015
If you’ve ever asked a customer for a review, you know you can get a mixed bag of responses. At A-LINE, we’re always thrilled to hear from happy clients who are excited about the new look of their brand or the increased functionality of their website. But the other day, we got some feedback that really stopped us in our tracks.
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Written By Charles Refshauge on September 7th, 2015
How many times have you heard in your life that you need to make a budget and stick with it? While we probably all agree that this is wise advice, it can be difficult to follow—especially when running a business or nonprofit organization. However, developing a budget can ensure that you not only stay within the parameters of profit and loss goals, but also that you take the time to think through what it is that you want to accomplish—and how best to get there.
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July 30th, 2015
Twitter has been a platform for national revolutions, incredible marketing promotions and powerful social movements—as well as a forum for ruined careers and painful marketing snafus. But with 90% of Twitter users engaging with small or medium-sized businesses on the platform, odds are customers are talking about you—whether you’re on Twitter now or not—so it’s time to join in the conversation.
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Written By Charles Refshauge on July 29th, 2015
If your company has realized you need a new website—or if you’re a new company ready to launch yourself online—then you’re probably swimming with questions. Who should we hire? Do we need a professional team or just a guy who’s good with computers? What’s involved? How long will it take? And—maybe most stressful—how much will this cost?
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June 28th, 2015
Social media is about joining the conversation. But one of the first key steps is finding where that conversation is taking place. And while social media audiences can be fickle as sites rise and fall in popularity, some sites and apps are proving themselves major players in social media. One of the most recent additions to the now “must use” sites is Instagram.
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Written By Claiborne Linvill on June 2nd, 2015
I just completed a renovation of my kitchen. The work included painting the cabinets and walls, building a pantry, putting in new counter tops and installing updated appliances. I had done a lot of research and had a general idea of how to do each project and who could help me with it, but in the end I decided to hire a contractor to manage the entire renovation. I felt that having one expert in charge of all the pieces would ensure that the entire project had the look and feel I wanted – and would be completed with professionalism and trust. As I stand in my lovely new kitchen, after a rather stress-free and enjoyable experience, I know I made the right choice.
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