Thankful for ‘16, Aiming for ‘17

Written By Charles Refshauge on December 20th, 2016

This time of year makes us all want to sit down with a hot cocoa (or cold beer) and reflect on the past year. At A-LINE, we consider ourselves very lucky. Every day of 2016, we worked with some amazing people and the brands they’ve created. We helped them tell their stories to the world, which in turn helped make our world brighter. This holiday season, we feel especially grateful for the people and companies in Upstate South Carolina, Western North Carolina, and throughout the country who have partnered with us to grow their impact.
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Employee Spotlight: Nicole Cendrowski

Written By Charles Refshauge on December 13th, 2016

This month’s Employee Spotlight turns on one of our newer team additions, Nicole Cendrowski. When not engaging new and prospective clients at A-LINE, Nicole teams up with her husband Brian to brew beer and run operations at their on-the-rise brewery in Greenville, Fireforge. Today, Nicole writes about business trends, client relationships and why personal relationships matter most.
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Employee Insight : Meredith Lindsey

Written By Charles Refshauge on November 27th, 2016

Our Employee Spotlight gives the microphone to an A-LINE Employee so that all our clients can learn about the members of the team that make A-LINE so great. This month, we talk to Meredith Lindsey (a new last name we’re still getting used to!), one of A-LINE’s project managers, to hear her take on launching websites, working with clients, and promoting her hometown.
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Does Direct Mail Still Matter?

Written By Cara Robb on November 15th, 2016

Fall of an election year is a big one for our mailboxes. Most of us received at least one postcard – if not 12 – from various political candidates throughout October and early November. Then, before we could even catch up with our recycling, the catalogs for Christmas gifts start rolling in. Yet in the pile of all this real, paper mail, we’re also receiving hundreds of emails. This begs the question of us marketers and business-owners – is all this communication working? And what gets the better results, an email or a direct mail piece? In the age of digital marketing as king, is direct mail still even worth it?
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Employee Spotlight: Drew Refshauge

Written By Drew Refshauge on October 30th, 2016

Continuing our series of Employee Spotlights, this month we’ve interviewed one of A-LINE’s co-founders and its lead programmer, Drew Refshauge. Here, Drew answers some questions about the industry, gives advice for marketing clients, and shares his tips for finding balance.
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What to Expect after Your Website Launches

Written By Charles Refshauge on October 18th, 2016

Congratulations! Your organization just launched its first website to the world! After months of making tough choices, reviewing documents, talking and emailing with your awesome A-LINE contacts, and clicking enough links to make your fingers sore, your hard work is finally available for the world to see. So…now what? What can you expect after your new site launches?
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Employee Insight: Sterling Draper

Written By Charles Refshauge on September 13th, 2016

This is the first blog in a new series that A-LINE is launching in which we’ll interview our own staff about how they perceive their jobs and this industry, and what insights they have to help clients. We hope these interviews showcase the variety of minds and skill sets at work here, and help us all learn a little more about the people we interact with daily.
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Voice Searches and SEO

Written By Claiborne Linvill on September 13th, 2016

A change is happening in search-engine rankings…again. (Feeling curious? Check out this cool infographic on the Visual History of Google Algorithm Updates). This most recent shift we’re now seeing relates to voice search. Voice search refers to those times you ask a question to your phone, your computer or another personal device instead of typing (i.e. when you talk to Siri, Assistant, Alexa, Dragon. . .or whatever you call that voice that mostly but doesn’t always understand you).
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What is Google My Business?

September 5th, 2016

We'll admit it. Google's social media platforms have changed more quickly than we might have ever imagined. In less than three years, businesses have been asked to sign up for Google places, which turned into Google+ Local, which then turned into a plain ole Google+. And still, most of our clients just wanted to figure out how to show up on a Google map when customers searched for their services.
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Measuring Made Simple

Written By Sterling Draper on August 21st, 2016

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” - John Wanamaker

Marketing efforts can sometimes feel like shouting into a void. Who’s hearing your message? Are they responding to it? Is it reaching the people you want it to reach?
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