What to Expect after Your Website Launches

Written By Charles Refshauge on October 18th, 2016

Congratulations! Your organization just launched its first website to the world! After months of making tough choices, reviewing documents, talking and emailing with your awesome A-LINE contacts, and clicking enough links to make your fingers sore, your hard work is finally available for the world to see. So…now what? What can you expect after your new site launches?
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Employee Insight: Sterling Draper

Written By Charles Refshauge on September 13th, 2016

This is the first blog in a new series that A-LINE is launching in which we’ll interview our own staff about how they perceive their jobs and this industry, and what insights they have to help clients. We hope these interviews showcase the variety of minds and skill sets at work here, and help us all learn a little more about the people we interact with daily.
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Voice Searches and SEO

Written By Claiborne Linvill on September 13th, 2016

A change is happening in search-engine rankings…again. (Feeling curious? Check out this cool infographic on the Visual History of Google Algorithm Updates). This most recent shift we’re now seeing relates to voice search. Voice search refers to those times you ask a question to your phone, your computer or another personal device instead of typing (i.e. when you talk to Siri, Assistant, Alexa, Dragon. . .or whatever you call that voice that mostly but doesn’t always understand you).
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What is Google My Business?

September 5th, 2016

We'll admit it. Google's social media platforms have changed more quickly than we might have ever imagined. In less than three years, businesses have been asked to sign up for Google places, which turned into Google+ Local, which then turned into a plain ole Google+. And still, most of our clients just wanted to figure out how to show up on a Google map when customers searched for their services.
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Measuring Made Simple

Written By Sterling Draper on August 21st, 2016

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” - John Wanamaker

Marketing efforts can sometimes feel like shouting into a void. Who’s hearing your message? Are they responding to it? Is it reaching the people you want it to reach?
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Is it time for a new logo?

Written By Claiborne Linvill on July 7th, 2016

If you’re starting a new company or a new initiative, you probably already know that you need to have a logo designed. But if you’re part of company that’s been around for years or even decades, it can be hard to know when it’s time for a refresh or a completely new logo.

Many of A-LINE’s clients start working with us because they need a new website or are jump-starting their interactive marketing strategies. These new projects provide the perfect time to analyze current branding materials to see if it’s time for something new. To help those clients, we’ve assembled this list of questions to consider about their current logos.
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7 Questions to Ask Internally Before You Hire a Web Development Firm

Written By Nicole Cendrowski on June 21st, 2016

You and your coworkers may have recently come to the decision that you need a new website (Not sure if you need one? Review our “Does my website need a revamp” infographic). Or maybe you’re a new company ready to go public online. In either case, you’re likely researching web firms, asking for references, and gearing up for the Big Project of a New Website.
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A Virtual High Five to Greenville Brands Making an Impact

Written By Cara Robb on May 22nd, 2016

We love A-LINE’s new office space in downtown Greenville, S.C. To say that Greenville has changed and grown a lot in the last decade would be an understatement, and we’re proud to be part of this booming, energetic, outdoorsy, foodie and fun Southern city.
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A Virtual High Five to Asheville Brands Making an Impact

May 16th, 2016

Two of A-LINE’s crew now call Asheville home, and one is just down the road in Hendersonville. Like many Western North Carolinians, they’re quick to brag about all that Asheville has to offer. Drew, Jenn and Toby have been keeping the team posted on the inspiring businesses and brands making an impact around them. Not surprisingly, they all brag particularly about companies in the Outdoor Lifestyle and Beer industries that are making waves in Asheville and around the web.
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Utility Company Marketing: Shift from Cost Center to Revenue Driver

Written By Nicole Cendrowski on April 5th, 2016

Invisible to users. Indifference to the experience. Tolerance because there isn’t another choice. Historically, these statements could sum up customers’ thoughts and feelings about their local gas, electric or water provider – until there’s a disruption in service.

But times are changing. With digital marketing and social media tools, there is a growing opportunity for utility company marketing departments to shift from being cost centers to revenue generators.
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