Animal Clinic Success Story: Doubling Clients & Hiring Top Talent

Project Overview

Animal Clinic of Woodruff is a thriving Upstate veterinary practice. The clinic attributes doubling their client base over the last seven years to ALINE's comprehensive digital strategy, including targeted ad campaigns and a robust social media presence. However, this rapid growth has brought its own set of challenges! An increasing client load = a pressing need for skilled staff.

ALINE helped Animal Clinic of Woodruff navigate the difficult hiring landscape of the veterinary industry through targeted digital ad campaigns and creative recruiting strategies—allowing the clinic to not only serve more pets but also build the dedicated team needed to care for them.

The Work

Website Design & Development, Digital Lead Generation, Marketing for Recruitment

the number of clients in 7 years

23.09%

average year-over-year website conversion rate increase

5000

new Facebook followers

I started with ALINE many years ago. They have handled all of our marketing. I could not make things happen like they do with social media. Thank you ALINE for everything you do for Animal Clinic of Woodruff!

Chris Crenshaw, Owner

Digital Ads Drive Business Growth

ALINE's digital ad campaigns for Animal Clinic of Woodruff were designed to do one thing: drive growth by reaching local pet owners. But the strategy was so effective, it almost worked too well...

By carefully targeting select geographical areas, we created a robust digital advertising presence that generated a steady stream of new business. The new website we built, paired with these targeted ads and the clinic's warm customer service proved to be a powerhouse combination. New client appointments surged, and the clinic's schedule was at capacity. The ad campaign success was undeniable—so much so that we had to temporarily pause paid digital advertising to allow their team to catch up. What a testament to the power of a well-executed strategy and the clinic's commitment to providing excellent, high-quality care!

Recruiting the right new Vet

While rapid growth was a good problem to have, it also meant the clinic urgently needed to expand their team, specifically with a new veterinarian. However, the world of vet recruiting is extremely competitive, and the number of veterinarian graduates per year is among the lowest nationwide. We knew that simply posting a job online wasn't enough.

We partnered with the clinic to craft a niche recruitment marketing strategy designed to effectively communicate the appeal of the job and get it in front of the right candidates. We started by optimizing the job description to attract top talent and highlight the clinic's unique culture and benefits. We then helped with a targeted search, leveraging local and university veterinary job boards where qualified leads were actively looking. Finally, we executed digital ad campaigns to put the opportunity in front of a wider audience of potential applicants. This comprehensive approach allowed the clinic to reach qualified candidates and find the ideal new vet to join their growing practice.

let's get started

It's time to take your digital marketing to the next level. Contact ALINE today!

Animal Clinic of Woodruff