sales funnel development

The sales funnel is a journey. Keep your road wide and welcoming.

Before buying a product or supporting an organization, potential customers go on a journey known as the sales funnel, moving from initial awareness of your company to growing interest, consideration and eventual purchase. At ALINE, we develop the marketing tools needed to guide as many customers as possible on this journey.

First, we help understand your customers, their intent, and where they are in their buying process.  We then develop a dynamic strategy to engage them.  Next, lead generation marketing tools kick in to help convert potential clients into loyal customers.  Finally, we keep them engaged through social media platforms, digital ads, emails, relevant web pages, blogs and more.

Along the way, we check and recheck the data to better understand how customers are moving through the sales funnel and how we can tweak our content and tools to better serve them. 

Let's Improve the Journey