Written By Claiborne Linvill on November 29th, 2015
If you’re a small or family-owned local business, then you know firsthand that the “Shop Local” movement is vitally important. Part of your job as a retailer, then, is to explain to your potential customers this holiday season why shopping local matters. As part of your marketing plans this season, consider explaining how local purchases help not just you, but your entire town. Involve your customers in caring about their purchases, and you’ll increase profits and win some loyal clients.