How much should you budget for marketing?

Written By Charles Refshauge on September 7th, 2015

How many times have you heard in your life that you need to make a budget and stick with it? While we probably all agree that this is wise advice, it can be difficult to follow—especially when running a business or nonprofit organization. However, developing a budget can ensure that you not only stay within the parameters of profit and loss goals, but also that you take the time to think through what it is that you want to accomplish—and how best to get there.
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A-LINE'S Guide to Using Twitter

July 30th, 2015

Twitter has been a platform for national revolutions, incredible marketing promotions and powerful social movements—as well as a forum for ruined careers and painful marketing snafus. But with 90% of Twitter users engaging with small or medium-sized businesses on the platform, odds are customers are talking about you—whether you’re on Twitter now or not—so it’s time to join in the conversation.
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So You Need a New Website….

Written By Charles Refshauge on July 29th, 2015

If your company has realized you need a new website—or if you’re a new company ready to launch yourself online—then you’re probably swimming with questions. Who should we hire? Do we need a professional team or just a guy who’s good with computers? What’s involved? How long will it take? And—maybe most stressful—how much will this cost?
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A-LINE'S Guide to Instagram

June 28th, 2015

Social media is about joining the conversation. But one of the first key steps is finding where that conversation is taking place. And while social media audiences can be fickle as sites rise and fall in popularity, some sites and apps are proving themselves major players in social media. One of the most recent additions to the now “must use” sites is Instagram.
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A-LINE offers the full package

Written By Claiborne Linvill on June 2nd, 2015

I just completed a renovation of my kitchen. The work included painting the cabinets and walls, building a pantry, putting in new counter tops and installing updated appliances. I had done a lot of research and had a general idea of how to do each project and who could help me with it, but in the end I decided to hire a contractor to manage the entire renovation. I felt that having one expert in charge of all the pieces would ensure that the entire project had the look and feel I wanted – and would be completed with professionalism and trust. As I stand in my lovely new kitchen, after a rather stress-free and enjoyable experience, I know I made the right choice.
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A-LINE'S Guide to Unleashing the Power of Images

May 28th, 2015

Think about the last day that you spent on social media: What kind of information did you click on? What did you share? What did you post? And what do you still remember today? Odds are that your answer to most of those questions involved images—photos or graphics that made you laugh, connected you to someone or some place far away, or helped show powerful content. Photos and images jump out of social media pages because they carry the most meaning.
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Jump in, Jump Out. Introduce yourself

Written By Sterling Draper on April 13th, 2015

We may be dating ourselves a bit at this point, but do you remember the game in elementary school when you had just a split second to jump inside a circle and come up with a witty rhyme to “introduce yourself” to those who encircled you? At 12 years old, it was nothing short of paralyzing. I could have taken days to come up with the right response. Instead, I had only a few split seconds to do the best I could—and it always showed. I remember one incident clearly:
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A-LINE'S Guide to Branding

February 25th, 2015

Do I Really Need a Brand?

The short answer: You already have one (and maintaining it is absolutely necessary!)

Jeff Bezos, founder of Amazon famously said “Your brand is what other people say about you when you're not in the room.”
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