Measuring Made Simple

Written By Sterling Draper on August 21st, 2016

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” - John Wanamaker

Marketing efforts can sometimes feel like shouting into a void. Who’s hearing your message? Are they responding to it? Is it reaching the people you want it to reach?
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Is it time for a new logo?

Written By Claiborne Linvill on July 7th, 2016

If you’re starting a new company or a new initiative, you probably already know that you need to have a logo designed. But if you’re part of company that’s been around for years or even decades, it can be hard to know when it’s time for a refresh or a completely new logo.

Many of A-LINE’s clients start working with us because they need a new website or are jump-starting their interactive marketing strategies. These new projects provide the perfect time to analyze current branding materials to see if it’s time for something new. To help those clients, we’ve assembled this list of questions to consider about their current logos.
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7 Questions to Ask Internally Before You Hire a Web Development Firm

Written By Nicole Cendrowski on June 21st, 2016

You and your coworkers may have recently come to the decision that you need a new website (Not sure if you need one? Review our “Does my website need a revamp” infographic). Or maybe you’re a new company ready to go public online. In either case, you’re likely researching web firms, asking for references, and gearing up for the Big Project of a New Website.
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A Virtual High Five to Greenville Brands Making an Impact

Written By Cara Robb on May 22nd, 2016

We love A-LINE’s new office space in downtown Greenville, S.C. To say that Greenville has changed and grown a lot in the last decade would be an understatement, and we’re proud to be part of this booming, energetic, outdoorsy, foodie and fun Southern city.
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A Virtual High Five to Asheville Brands Making an Impact

May 16th, 2016

Two of A-LINE’s crew now call Asheville home, and one is just down the road in Hendersonville. Like many Western North Carolinians, they’re quick to brag about all that Asheville has to offer. Drew, Jenn and Toby have been keeping the team posted on the inspiring businesses and brands making an impact around them. Not surprisingly, they all brag particularly about companies in the Outdoor Lifestyle and Beer industries that are making waves in Asheville and around the web.
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Utility Company Marketing: Shift from Cost Center to Revenue Driver

Written By Nicole Cendrowski on April 5th, 2016

Invisible to users. Indifference to the experience. Tolerance because there isn’t another choice. Historically, these statements could sum up customers’ thoughts and feelings about their local gas, electric or water provider – until there’s a disruption in service.

But times are changing. With digital marketing and social media tools, there is a growing opportunity for utility company marketing departments to shift from being cost centers to revenue generators.
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A-LINE Opens in Greenville

March 31st, 2016

A-LINE is thrilled to be one of the first nine creative services companies to open an office in Endeavor, a new co-working office space and the latest addition to the ONE building in downtown Greenville. As one of the charter companies in a hub of creative businesses, our team is looking forward to interacting with dynamic professionals from around the Southeast who are now, like us, expanding into Greenville.
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Online Relationships: Not Just for Dating Sites

Written By Claiborne Linvill on March 16th, 2016

We’ve all heard the term “online relationship,” but have you ever really thought about what it means? Can you truly have a relationship that is entirely in text or shared photos, without the personal interaction? Can you learn enough about a person through an online profile to develop real feelings (positive or negative)? Many of us will say yes, we can develop real relationships online—but it requires some digging.
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Five tips to stop pitching and start connecting

Written By Nicole Cendrowski on February 23rd, 2016

I chuckle when I read about Millennials because, according to some definitions, I’m in the club (born 1980). One reference that stood out to me is that Millennials aren’t comfortable with pushy, old-school sales tactics. That certainly applies to me, but then again, who really wants this at any age?
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Spread the Word to Buy Local

Written By Claiborne Linvill on November 29th, 2015

If you’re a small or family-owned local business, then you know firsthand that the “Shop Local” movement is vitally important. Part of your job as a retailer, then, is to explain to your potential customers this holiday season why shopping local matters. As part of your marketing plans this season, consider explaining how local purchases help not just you, but your entire town. Involve your customers in caring about their purchases, and you’ll increase profits and win some loyal clients.
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