Strategy for your Multi-Channel Majority

Written By Drew Refshauge on March 8th, 2018

“Mobile-first” and “multi-channel majority” are some of the many buzzwords swimming in the Interwebs. Before you drop your marketing strategy to cannonball fully into the mobile-first movement, let’s review how people are using smart phones, tablets and computers.
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Facebook News Feed Changes: Actions you can take now.

Written By Sterling Draper on February 8th, 2018

Facebook’s announcement about News Feed changes has left people experiencing a myriad of emotions from relief and grief, yet for people who depend on their company Facebook page as an outreach, marketing and sales tool, we encourage you not to fear. In this post, we’ll share an overview of the recent changes and what you can do to adjust for the future.
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Hello from Haiti: Q&A with Claiborne

Written By Meredith Lindsey on January 23rd, 2018

A-LINErs love to travel, and if we can travel with a mission, that’s even better! We caught up with fellow A-LINEr Claiborne Linvill, who’s on a medical mission trip in Haiti, to learn more about her experience there. She’s also chronicling her travels on her blog.
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Fireforge Crafted Beer pouring this Spring

Written By Charles Refshauge on January 17th, 2018

As a local business, we love to support our local companies and start-ups. It doesn’t hurt when they’re homegrown within the A-LINE team -- and it’s craft beer. As you know, we take beverages, both hot and cold very seriously.
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The ALINE Yearbook: Celebrating 2017 and Eager for 2018

Written By Charles Refshauge on December 27th, 2017

It’s been a little while since we’ve signed yearbooks – or even opened ours to chuckle about awkward haircuts, questionable fashion sense, and the messages our friends wrote.

Reflecting on 2017, Team A-LINE has much to celebrate. We’re thankful to have a happy and healthy team – and to work with fun clients, helping both young and established brands develop and share their brand stories.
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A big ALINE welcome to Will Rothschild

Written By Sterling Draper on December 19th, 2017

We’d like to welcome long-time Spartanburg resident and friend Will Rothschild to the A-LINE team! With a background in award-winning journalism, strategic communications and marketing, Will’s talents and insight will be a great addition to our crew. Learn a little bit more about Will:
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Autumn and early winter homegrown fun in Greenville, SC

Written By Nicole Cendrowski on November 5th, 2017

October, November and December are my favorite months to live in Greenville, South Carolina. By early November, the leaves are changing colors and the air is finally crisp – perfect for bike rides, strolls downtown, and hiking. Nighttime is chilly enough for s’mores around a backyard fire pit or campfire.
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SEO is Continuous Improvement—Not a Final Destination

Written By Drew Refshauge on October 26th, 2017

Search Engine Optimization (SEO) is often confusing or frustrating to people who aren’t practicing it every day. Sometimes I’ve heard SEO talked about like it’s an illusive state of Zen that people want their website to achieve.
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Does your marketing strategy need Instagram?

Written By Meredith Lindsey on October 4th, 2017

You’ve likely noted the growing popularity of Instagram, the photo-sharing social media platform known for selfies, food photos and travel pics. But have you thought about adding Instagram to your company’s marketing strategy? Remember, just because “everyone’s doing it” doesn’t mean it’s right for your business. But a platform as popular (and growing) as Instagram is always worth considering. So here are four questions to help you determine if Instagram fits with your marketing goals.
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Fall Fun: What to do in Asheville & Western North Carolina

Written By Drew Refshauge on September 12th, 2017

The siren call of Western North Carolina is always in my ears. It’s a beautiful play land that lures you in – and once you’re there, I believe your life is richer and you’re changed for the better.
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