Website ADA Compliance: What You Need To Know

Written By Drew Refshauge on August 15th, 2019

Just a few years ago, fewer than 900 lawsuits were brought against organizations and businesses alleging that their websites were not in compliance with the Americans With Disabilities Act (ADA). That number will approach 3,000 this year and is expected to continue to rise. Does your business have legal exposure?
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Looking Back Over Two Decades In Digital

Written By Will Rothschild on July 8th, 2019

ALINE co-founder Drew Refshauge has more than 20 years experience building websites and developing digital solutions for businesses and organizations.
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Avoid the Summer Marketing Slide

Written By Charles Refshauge on May 23rd, 2019

Business owners are sometimes tempted to stop their marketing efforts during the summer. Here are a few things to think about before you hit the pause button.
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Do You Know Your Target Audience?

Written By Sterling Draper on May 13th, 2019

Every business and organization has a target audience. Identifying and gaining a deep, thorough understanding of your target audience is the first step in creating a winning strategy to market to them.
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In Spartanburg, We Don’t Forget the First Word in ‘Community Events’

Written By Charles Refshauge on April 30th, 2019

We're awfully proud of what's happening in our hometown these days. And while progress and growth is definitely a team sport, we want to say thanks to a few of the people and organizations that are making a huge difference in our community.
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The Demise of Google+: What Does it Mean for You?

Written By Will Rothschild on April 18th, 2019

Now that Google+ has officially disappeared (did you notice?), you might be wondering how it will impact your company's SEO and digital marketing. In our latest blog, we explain where you should be focusing your efforts.
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Understanding Customer Lifetime Value

Written By Charles Refshauge on February 13th, 2019

In order to build a marketing budget, it helps to know the revenue value of each of your customers.
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ALINE: Helping Websites Live Longer

Written By Drew Refshauge on December 11th, 2018

You made a significant investment in a new website that checks all the boxes. It looks modern and smart, the navigation is intuitive, and it has great content that is pulling in visitors. And not just any visitors — it's attracting your target audience, people who become customers.
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Time to Plan for 2019

Written By Charles Refshauge on September 26th, 2018

Did you notice the Halloween decorations go up in late August? And Christmas décor will be on the shelves right after. It seems like retailers are always a few seasons ahead of the rest of us — but with good reason. Advance planning makes it easier to launch campaigns at the right time to hit the right targets.
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Track That Data!

Written By Claiborne Linvill on September 19th, 2018

Analyzing website and digital marketing data is essential for reaching your goals
If visitors come to your website from an email, but no one is there to gather or review their actions, did it ever really happen? In other words (to be less existential), what’s the point of all your marketing if you’re not tracking how it works?
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