Avoid the Summer Marketing Slide

Written By Charles Refshauge on May 23rd, 2019

Business owners are sometimes tempted to stop their marketing efforts during the summer. Here are a few things to think about before you hit the pause button.
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Do You Know Your Target Audience?

Written By Sterling Draper on May 13th, 2019

Every business and organization has a target audience. Identifying and gaining a deep, thorough understanding of your target audience is the first step in creating a winning strategy to market to them.
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The Demise of Google+: What Does it Mean for You?

Written By Will Rothschild on April 18th, 2019

Now that Google+ has officially disappeared (did you notice?), you might be wondering how it will impact your company's SEO and digital marketing. In our latest blog, we explain where you should be focusing your efforts.
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Track That Data!

Written By Claiborne Linvill on September 19th, 2018

Analyzing website and digital marketing data is essential for reaching your goals
If visitors come to your website from an email, but no one is there to gather or review their actions, did it ever really happen? In other words (to be less existential), what’s the point of all your marketing if you’re not tracking how it works?
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Crisis Communication Planning

Written By Will Rothschild on August 27th, 2018

If you don't have a crisis communication plan, you're putting all your hard work at risk

I once had a basketball coach who would begin every season by teaching the team how to handle being pressed and trapped by the other team. In basketball, an effective full-court press defense can really make things difficult for the team being pressed. Turnovers pile up, the other team scores a lot of quick, easy baskets, and indecisiveness and frustration mounts, leading to more turnovers and more easy scores for the other team. Before you know it, you look up at the scoreboard and find yourself so far behind that it’s nearly impossible to come back.
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Using Video to Build Your Brand

August 21st, 2018

It's time for your business to embrace video
Using video in your marketing strategy can help promote your business in powerful ways. Videos can connect with potential and existing customers, convey your core values and share educational content with viewers. Think about it: as you scroll through someone’s website, aren’t you more likely to click on a video than scroll through a world of text? Plus, let’s face it, we humans are drawn to moving images, especially those that share a story!
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Branding Done Right: Research, Strategy, Consistency

Written By Charles Refshauge on August 2nd, 2018

When we talk to people and organizations about marketing, pretty much every one of them understands they need a professional, strong, attractive logo and visual identity. Ditto an overall message. All of this (and more) falls under the broad category of branding.

What isn’t always as clear is whether and why their current brand is either on point or missing the mark, what goes into developing a brand that works, and why it’s so important, once you begin to develop it, to remain consistent.
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Strategy for your Multi-Channel Majority

Written By Drew Refshauge on March 8th, 2018

“Mobile-first” and “multi-channel majority” are some of the many buzzwords swimming in the Interwebs. Before you drop your marketing strategy to cannonball fully into the mobile-first movement, let’s review how people are using smart phones, tablets and computers.
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Does your marketing strategy need Instagram?

Written By Meredith Lindsey on October 4th, 2017

You’ve likely noted the growing popularity of Instagram, the photo-sharing social media platform known for selfies, food photos and travel pics. But have you thought about adding Instagram to your company’s marketing strategy? Remember, just because “everyone’s doing it” doesn’t mean it’s right for your business. But a platform as popular (and growing) as Instagram is always worth considering. So here are four questions to help you determine if Instagram fits with your marketing goals.
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How Anyone Can Write Better Web Content

Written By Claiborne Linvill on September 4th, 2017

By now, most people realize that “content is king” – a phrase used to highlight that good copy, compelling stories and strong topics, organized well, is what makes websites and social media truly succeed. But while the phrase may be easy to master, the skill of writing well for digital content takes some hard work.
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