The Value of Using Good UTM Codes

Written By Claiborne Linvill on February 26th, 2020

Have you ever looked at the URL at the top of your browser only to see a long, long list of letters, numbers, and symbols that go on way after the website’s name? While these names can be bulky, they have been created with great care to reveal a lot of information about you and how you ended up on that website. Anyone can create these longer URLs (known as UTM codes) to effectively track, measure, and understand how their content is being found online. Read our latest blog to learn more about UTM codes and how to build them.
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Best Practices for Meta Titles and Meta Descriptions

Written By Claiborne Linvill on February 17th, 2020

What are meta titles and descriptions, and why do they matter? In our latest blog, we explain why meta data is an integral part of your SEO strategy. We also lay out some best practices to keep in mind when writing your own meta information.
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How to Follow Accessibility Guidelines for Your Web Content

Written By Claiborne Linvill on February 5th, 2020

Web Content Accessibility Guidelines (WCAG) help ensure that website content can be read and understood by people of all abilities, using a variety of tools (think ADA compliance). Read our latest blog to learn the four key principles of WCAG and how to implement them on your own website.
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Do blogs still matter?

Written By Claiborne Linvill on November 14th, 2019

ALINE regularly advises our clients to blog as part of their marketing strategy. And while this may sound like a dated idea, blogs are actually still a valuable part of content creation. Read why blogging is still important in our latest blog.
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How Facebook and Google’s Hyper-Targeted Niche Ads Are Changing How to Define and Find Your Audience

Written By Claiborne Linvill on October 29th, 2019

One of the first and most important steps of developing any marketing campaign is to understand and define your audience. Basic demographics and buying habits aren’t enough anymore; now you need to know the nitty gritty details of who your audience members are, what they want, and what they expect from their media interactions. Thanks to Facebook and Google’s in-depth knowledge of their users, you can now target ads on their platforms to very specific traits and behaviors.
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How to Determine Which Social Networks Your Organization Should Be Using

Written By Claiborne Linvill on September 11th, 2019

You may have heard it from your boss, your board members, or your friends: your brand needs to be on a certain social media platform, or you’ll “miss out” on a major audience. Social media platforms can cause FOMO of the worst kind: fear of missing out on key customers if you don’t join. But before you rush out and join the next big platform, you need to consider your audience, strategy and goals, and your available resources.
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Website ADA Compliance: What You Need To Know

Written By Drew Refshauge on August 15th, 2019

Just a few years ago, fewer than 900 lawsuits were brought against organizations and businesses alleging that their websites were not in compliance with the Americans With Disabilities Act (ADA). That number will approach 3,000 this year and is expected to continue to rise. Does your business have legal exposure?
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Looking Back Over Two Decades In Digital

Written By Will Rothschild on July 8th, 2019

ALINE co-founder Drew Refshauge has more than 20 years experience building websites and developing digital solutions for businesses and organizations.
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Avoid the Summer Marketing Slide

Written By Charles Refshauge on May 23rd, 2019

Business owners are sometimes tempted to stop their marketing efforts during the summer. Here are a few things to think about before you hit the pause button.
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Do You Know Your Target Audience?

Written By Sterling Draper on May 13th, 2019

Every business and organization has a target audience. Identifying and gaining a deep, thorough understanding of your target audience is the first step in creating a winning strategy to market to them.
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