In Spartanburg, We Don’t Forget the First Word in ‘Community Events’

Written By Charles Refshauge on April 30th, 2019

We're awfully proud of what's happening in our hometown these days. And while progress and growth is definitely a team sport, we want to say thanks to a few of the people and organizations that are making a huge difference in our community.
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Time to Plan for 2019

Written By Charles Refshauge on September 26th, 2018

Did you notice the Halloween decorations go up in late August? And Christmas décor will be on the shelves right after. It seems like retailers are always a few seasons ahead of the rest of us — but with good reason. Advance planning makes it easier to launch campaigns at the right time to hit the right targets.
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Rebranding ALINE: How did we know this was the time?

Written By Charles Refshauge on June 28th, 2018

ALINE, A Marketing Company.

Just four words. And fairly obvious ones at that. You wouldn't think it would take very long to figure out what your company should call itself and how it should describe itself. But often, it does. And it should. It's too important to wing it. This is true whether you are a startup or an established company whose name no longer accurately reflects your growth and evolution.
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The Criterium: A big idea, and a big payoff for Spartanburg

Written By Will Rothschild on April 11th, 2018

When Partners for Active Living announced the first Criterium bicycle race in Downtown Spartanburg 13 years ago, you could have heard a collective response from our hometown that sounded something like, “Huh?”
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Hello from Haiti: Q&A with Claiborne

Written By Meredith Lindsey on January 23rd, 2018

A-LINErs love to travel, and if we can travel with a mission, that’s even better! We caught up with fellow A-LINEr Claiborne Linvill, who’s on a medical mission trip in Haiti, to learn more about her experience there. She’s also chronicling her travels on her blog.
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Fireforge Crafted Beer pouring this Spring

Written By Charles Refshauge on January 17th, 2018

As a local business, we love to support our local companies and start-ups. It doesn’t hurt when they’re homegrown within the A-LINE team -- and it’s craft beer. As you know, we take beverages, both hot and cold very seriously.
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The ALINE Yearbook: Celebrating 2017 and Eager for 2018

Written By Charles Refshauge on December 27th, 2017

It’s been a little while since we’ve signed yearbooks – or even opened ours to chuckle about awkward haircuts, questionable fashion sense, and the messages our friends wrote.

Reflecting on 2017, Team A-LINE has much to celebrate. We’re thankful to have a happy and healthy team – and to work with fun clients, helping both young and established brands develop and share their brand stories.
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A big ALINE welcome to Will Rothschild

Written By Sterling Draper on December 19th, 2017

We’d like to welcome long-time Spartanburg resident and friend Will Rothschild to the A-LINE team! With a background in award-winning journalism, strategic communications and marketing, Will’s talents and insight will be a great addition to our crew. Learn a little bit more about Will:
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Autumn and early winter homegrown fun in Greenville, SC

Written By Nicole Cendrowski on November 5th, 2017

October, November and December are my favorite months to live in Greenville, South Carolina. By early November, the leaves are changing colors and the air is finally crisp – perfect for bike rides, strolls downtown, and hiking. Nighttime is chilly enough for s’mores around a backyard fire pit or campfire.
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Fall Fun: What to do in Asheville & Western North Carolina

Written By Drew Refshauge on September 12th, 2017

The siren call of Western North Carolina is always in my ears. It’s a beautiful play land that lures you in – and once you’re there, I believe your life is richer and you’re changed for the better.
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