Using Metrics and Analytics to Set and Track Your Marketing Goals for 2014

Sterling Draper Sterling Draper

It's that time of year again: when we all promise ourselves we'll make it to the gym a few times a week and that vacuuming will become a regular chore around the house. It's easy to set a few goals for ourselves and promise that this year you'll become a better you.

But what about for your business? Have you set your organization's goals for 2014?

Whether you want to increase your following on social media, attract more visitors to your company's website, grow the number of donors to your organization or develop a comprehensive database of customers, the right interactive tools can make setting and tracking these goals easier then ever.

Google Analytics is a free and easy-to-use service that provides realtime insight into your business's online performance. By regularly revising analytics, organizations gain immediate insight into the effectiveness of their efforts and can incorporate the data to improve their visibility and productivity.

Metrics will tell you how many people visited your website, how they got there, how long they stuck around when they visited and if they completed any calls-to-actions like signing up for a newsletter or making a purchase while on your site.

Post a great blog post to Facebook and you should see an increase of visitors referred from the site. Email a coupon for 10% off a certain service and if your customers think it's a good deal, you'll see a high rate email opens and an increased conversion of leads to sales via the internet.

Thanks to analytics you can immediately see when you've struck marketing gold and when you might need to reconsider your offer.

If you're ready to see how tracking your organization's online traffic can help support your 2014 marketing goals, A-LINE Interactive is ready to help. Whether you need a short lesson in how to use analytics or are ready for an overhaul in your approach, our team can help yours live up to your business's resolution for the New Year.

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