We love A-LINE’s new office space in downtown Greenville, S.C. To say that Greenville has changed and grown a lot in the last decade would be an understatement, and we’re proud to be part of this booming, energetic, outdoorsy, foodie and fun Southern city.
Along with the city’s growth, many companies and brands have been growing and making a big impact locally and nationally. So, like we’ve done for the other cities we call home (see our Asheville and Spartanburg shout-outs), we wanted to take a moment to issue a virtual >High Five!< to some companies whose marketing and branding efforts are helping them make a big impact in this fast-growing city we now call home.
Grow
How cool is this? Grow Journey by Tyrant Farms is a membership club that sends organic seeds, along with expert gardening guides and garden plans, to help even the most novice gardener start growing healthy, plentiful food. Promoting a clear differentiator statement, “We make organic gardening simple,” the company does a fantastic job making gardening seem fun and doable while embracing on-trend messages of organic, heirloom, wellness and education. Their Facebook page is full of helpful gardening tips, the pathos of the organic farm movement, and a little bit of snark —making for an authentic and relatable social experience. Paired with lovely photos from Tyrant Farms’ Instagram account, Grow Journey’s marketing efforts are successfully showing the brand’s authenticity and enthusiasm.
Excited about Greenville community farms doing great things? Check out Mill Village Farms, Feed & Seed, and Greenbrier Farms for some more inspiration.
Wear
OOBĒ is a nationally known brand undergoing a big transition. We’re keeping an eye on the company as they move from making hiking and water-friendly activewear into higher end men’s performance clothes. With an attractive new website and intriguing new company description (but no operating social media sites), OOBĒ has made us excited to see what this new brand will do in the growing market for sustainable, ethical, durable and stylish clothing.
Build
Greenville is growing, and several key companies are helping to build it. It seems like we see McMillan Pazdan Smith signs everywhere. This architecture, interior design and planning firm has offices throughout the Southeast, including Greenville, and they’re influencing the look and feel of buildings and structures all around town. Britt, Peters & Associates is the engineering expert behind several hotels, commercial sites and office buildings in the Southeast and around the country, including Greenville’s iconic Riverwalk at RiverPlace, Clemson University’s ICAR complex, and the beautiful Gary Player Headquarters in Traveler’s Rest. Both firms have well designed websites that showcase the look and feel of their structures while organizing a lot of sales information and technical specs about their expertise and capabilities.
Care
Greenville may be growing, but it has the heart of a small town. Few organizations prove this as much as Safe Harbor, a nonprofit that provides a continuum of services for victims of domestic violence and their children. The organization has invested in a memorable brand that donors and the community at large have come to recognize and admire. Safe Harbor hosts a variety of well-attended events, and thanks to such a strong central corporate brand, they’re able to really have fun with the visuals and design for all of them—from high fashion looks for Fashion with a Passion to the sporty appeal of their Cycle Tour. By creating an iconic brand, they can have a lot of visual fun with their event promotions.
Enjoy
Some of the best marketing efforts come through partnerships. The Peace Center and VisitGreenvilleSC.com have been working together to promote the #YeahThatGreenville hashtag—jointly attracting visitors and residents alike to love, appreciate and enjoy the city. The Peace Center hosts the nation’s best performances and performers for audiences of all ages and tastes, and their savvy email campaigns, social media, print and radio advertising (many incorporating #YeahThatGreenville) ensure ticket sales are on the rise. Meanwhile, Visit Greenville SC is inserting the catchy hashtag everywhere on social media and in the pages of Travel + Leisure and Garden & Gun Magazines, to name a few, bringing tourists and conventions to the city—where perhaps they’ll attend a Peace Center show. That’s smart co-marketing that benefits every business in Greenville.
Greenville has been making waves nationally for its charming Main Street, stunning natural setting and growing community of food- and nature-lovers. A-LINE offers a tip of the hat to some of the local brands working hard to help build, promote and thrive in this vibrant city. We’re excited to see what’s next for Greenville’s brands.
