We'll admit it. Google's social media platforms have changed more quickly than we might have ever imagined. In less than three years, businesses have been asked to sign up for Google places, which turned into Google+ Local, which then turned into a plain ole Google+. And still, most of our clients just wanted to figure out how to show up on a Google map when customers searched for their services.
The Search Engine Giant has finally listened. Last week it rolled out Google My Business and consolidated all of its listings, social media and online marketing tools for small to medium sized businesses in its newest product Google My Business.
With Google My Business, users have the tools to edit organization information that appears in searches, determine how physical locations show up on Google Maps, see and respond to user reviews and learn more about how customers are finding their businesses-all from one easier to use portal.
Basically, Google My Business makes it easier than ever for Spartanburg businesses to use the platform as a way to increase online visibility-especially among Upstate audiences.
How Does Google My Business Tools Impact Online Search Results?
The simple fact is that Google dominates the search engine market as nearly 68% of searches begin there. Thanks to how the brand integrates each of its products, a Google My Business profile, along with active, engaging content can become a business's quickest route to ranking high in online searches.
Convinced It's Time to Jump Onboard?
A-LINE's Strategic Guide to Google My Business will get you started. In order to capitalize on the opportunity that Google My Business provides, you'll need to start with the basics: claim or create your My Business page. It's a great start, but stopping there won't unlock the full potential the platform has to help boost your online presence.
To help our customers and other local organizations, we've put together a simple guide with a step-by-step process of setting up a Google My Business Profile, as well as a few tips to use the platform as a way to grow your online presence and your visibility among potential leads.
Here at A-LINE Interactive we are constantly evaluating, reviewing and questioning our own marketing decisions. Over time we've realized that other local organizations are asking a lot of the same questions. In order to better serve our friends, clients, and the upstate community we're writing and sharing a monthly marketing tip. In these, we'll share our thoughts on how to optimize a particular component of interactive marketing strategy, giving you a few tools to boost your company's online presence and increase the effectiveness of your efforts.
It's free advice to help local organizations find their way in interactive marketing. It's also our small way of saying "Thanks" to individuals and businesses that also love the city we call home.