As the most popular social networking site, Facebook provides ample opportunities to engage with potential and existing customers on a near daily basis. In fact, hundreds of thousands of Facebook members list Upstate SC and Western NC as their home. This is an engaged, local audience perfect for targeting and a number that’s too big to ignore.
Why is Facebook so Powerful?
According to eMarketer, Facebook is predicted to have 169.2 million users in the U.S. by 2018 — that’s more than half of the U.S. population using the site. 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, making it an integral part of growing a loyal customer base.
Join the Global Crowd and Start Standing Out Locally
In order to fully reap the benefits of Facebook, you’ll need to start with the basics: get an account started and populate it with appealing, on-brand content that engages local visitors and establishes a sense of trust.
A-LINE's Guide to Attracting Local Fans on Facebook
To help our friends and fellow Spartanburg businesses, we've put together a simple guide with three easy steps to begin creating a local following on Facebook.
Here at A-LINE Interactive we are constantly evaluating, reviewing and questioning our own marketing decisions. Over time we've realized that other local organizations are asking a lot of the same questions.
In order to better serve our friends, clients, and the upstate community we're authoring a monthly marketing tip. In these, we'll share our thoughts on how to optimize a particular component of interactive marketing strategy giving you a few tools to boost your company's online presence and increase the effectiveness of your efforts.