On May 1st, ALINE's Meredith Lindsey met via video conference with Meg Reid and Kate McMullen from the Hub City Writers Project (HCWP) to discuss their communication strategy during the COVID-19 pandemic. Kate and Meg handle all of the HCWP’s external communications, from graphic design and creating videos for social media to writing press releases. While navigating a broad set of topics and mediums, they have implemented a cohesive strategy to keep their customers, collaborators, and stakeholders informed and engaged. In this video interview, Kate and Meg discuss the details of some of their most successful efforts while keeping the “big picture” in view. We hope their discussion might give you some creative approaches or inspire you to work on your own communication plan!
If you'd like to learn more about developing or implementing a Communication Plan for your business, ALINE would love to help.