Spartanburg Water has spent the last several years defining its integral role in helping our community evolve and progress.
A new website and additional marketing initiatives were in order to better support the city it serves as well as to communicate the essential role the utility will continue to play in moving Spartanburg forward.
ALINE'S robust web solution provides online bill pay, real-time outage updates, social media feeds and access to resources for business owners, developers and community members alike. The site is supported by social media initiatives and online and print advertising that help the utility remain a familiar partner in the community.
Likes on Facebook
collected 350lbs of unused pills, setting a 2-year record
community events promoted in a few short months
ALINE tackled the website with a strategic approach that focused first on organizing its vast information and resources. The result is intuitive navigation married to a modern, visual brand with widespread appeal.
Upon completion of the site, the utility turned to ALINE as a partner on additional initiatives that raised awareness and community involvement with the organization. Special event branding, social media support and additional marketing strategy continue to position Spartanburg Water as a community leader.
ALINE’s solution transformed the information-heavy, often overwhelming needs of a utility website into a sleek, well organized and easy-to-access site. The result: Users can now find the information they need quickly and easily – easing the work required of the utilities’ employees and improving its reputation in the community.