A hometown tradition for 25 years, Smithworks Fine Jewelry had a loyal following, but had not yet embraced marketing tactics to ensure the brand's success for years to come.
Today, even the most iconic brand must set itself apart based on quality, service and more — and do so online using the tools and tactics potential buyers find relevant and engaging.
ALINE's solid gold marketing plan helped this established brand fully recognize the potential of digital marketing.
new Facebook likes
in one month
website visits per
open rate for email
ALINE first overhauled the website with a stunning design that translates the in-store experience on screen. Product feeds from five vendors can be updated at anytime, allowing visitors to scope out an accurate inventory of the store's offerings.
A compelling content marketing strategy consistently publishes the jeweler's expert knowledge and attracts visitors to the site. Social media marketing was overhauled with a more strategic approach, increasing the store's number of fans, reach and engagement among targeted local audiences.
To attract younger customers, online shoppers and local fans, ALINE created a Facebook strategy to increase likes, followers, clicks – and ultimately, profits. A social media calendar included Page Like ads, boosted content, contests and promotions.
A savvy social media campaign converted likes to clicks, clicks to websites views, and web views to foot traffic. Smithworks has now expanded from a downtown storefront to an engaging social media presence and trusted online brand.