In a competitive, growing industry, a company’s web presence must inspire confidence. It is essential to tout its track record and success to date. But that is not enough. Its digital presence must also be aspirational, sharing the company's vision and goals.
As Spartanburg-based OTO Development looked to expand from a regional firm into a major national hotel management and development company, it needed a new website to showcase its impressive portfolio and extensive capabilities, while positioning the company as a national market leader.
ALINE's strategic approach to this project started with market research to ensure OTO Development would be positioned as a market leader. Sections for News and Case Studies were built to showcase the firm’s breadth of experience and knowledge, while an interactive property map displays their growing number of properties nationwide. Audiences as diverse as investors, job seekers and future partners can easily access vast amounts of information.
Overall, the site was built to portray the firm as modern, service-oriented and set for growth. OTO Development is now positioned to compete nationally, offering Southern charm in big-city markets.