Social Media & Content Strategy
People don't really engage with websites. They engage with the content on websites, social media and other digital platforms. And new, timely, relevant content is key to how your website performs in searches.
But if you don't know who you're trying to engage, what keywords they are searching for, and what platforms they prefer — if you don't have a content strategy — you're going to fall behind. Few businesses or organizations have the time, resources or staff to do the research necessary to develop a content strategy. So they spin their wheels, perhaps throwing up a social media post every now and then and wondering why it's not translating into more business.
ALINE has the expertise and experience to develop a content and social media strategy that will translate into more engagement and, ultimately, more customers.
Things change fast. Our team stays on top of the trends, changes, and new tools that are shaping the world of digital marketing. Read up on the latest ways we're helping clients and the cool things we're doing in our communities.