InbOund Marketing Strategy
Strategic inbound marketing campaigns utilizing blog posts, social media, email marketing, and more can help convert leads into devoted fans.
ALINE crafts comprehensive interactive marketing plans that begin with helping visitors finding your company online and ultimately result maintaining relationships with a tribe of loyal customers. Upon completion, ALINE can help you prioritize the best digital marketing strategies for your brand and then execute those that have the greatest impact on your company's success.
No one can make a purchase from your website if they can't find your business online. ALINE has in-depth understanding of the many tools that can help increase your interactive visibility whether you have a local or national customer base.
Using organic search engine optimization, pay-per-click advertising and search engine marketing, our strategic approach will boast your company's webpage rankings in online searches. And with real-time tracking, you will always know the effectiveness of our approach.
All organizations can benefit from an authentic and relatable social media presence. Determining which outlets are the best fit for your company is a harder task to decipher.
ALINE helps businesses navigate the world of Google+, Facebook, Instagram, Twitter, LinkedIn and more. Whether your organization has an active social media presence or doesn't even know where to begin, our social media marketing solutions can help you attract fans and have meaningful conversations with them online.
In today's crowded marketplace, organizations that regulary craft and share relevant, informative, timely content establish themselves as trusted experts. As a result, they attract more leads and convert more of their leads into sales.
A blog – one of the main components of content marketing – gives your business the platform to publish insight and commentary that customers consult as they make purchasing decisions. Without spending a penny on traditional advertising, content marketing can make prospects read, think and, ultimately, behave differently.
ALINE provides strategy and support to companies ready to start content marketing or those looking to improve what they're already doing. ALINE provides consulting as well as hands-on assistance with content creation and amplification.
Email marketers report earning an average of $39 for every $1 spent on email marketing. With that kind of ROI, companies and organizations of all sizes and types can't afford not to include email as a core component of their inbound marketing strategy.
Email messaging is affordable, easy to utilize and quick to provide performance metrics. However, if not approached strategically, messages can easily get lost or actually end up annoying and turning off the people you most need to stay connected to.
ALINE has helped dozens of clients create successful email marketing campaigns, and we know the ins and outs of building the kinds of emails that get opened and generate visitors to your website and other interactions with your business. From subject line testing, to audience segmentation, to best practices in programming, writing, email design and calls to action, ALINE has the know-how to elevate your email strategy and campaigns. With ALINE at your side, your organization will discover how it can grow its database and, ultimately, increase revenue.